In case you missed it, Amazon announced that as of October 21, its free shipping policy will be changing. You'll now have to purchase $35 worth of goods in order to qualify for "FREE Super Saver Shipping." That's a $10 increase from the previous threshold of $25 which we've all grown so accustomed to.
Why the Change?
Amazon hasn't directly indicated a reason for the change. However, in its announcement the online retailer not-so-subtly mentions its unlimited two-day shipping via Amazon Prime, and links to a free 30-day trial for the service.
The timing of the announcement (roughly two months before Christmas) appears to be strategic in two ways:
1. Push Amazon Prime: The policy change appears to be aimed at boosting its Amazon Prime customer-base before Black Friday and Cyber Monday, pulling more holiday spenders into its loyalty network
2. Sell More Products: The move also helps Amazon extract more "value" from its non-Prime customer segment, encouraging them to increase the size of their purchases in order to take advantage of its free shipping.
We're hoping that this is a pre-cursor to some very deep discounts come November and December.
Help Us Help You - Amazon Slickfillers
Meanwhile, if your basket needs a little help to get to the new $35 threshold, check out our Slickfillers tool. We filter all sorts of goodies to help fill your basket and avoid those dreaded shipping charges.
Amazon Raises Free Shipping Minimum from $25 to $35
11-08-2013, 03:17 PM