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The Wall Street Journal Discounts, Deals and Coupon Codes

Netflix to Increase Price of Subscription by $1 to $2

LPia 327 April 22, 2014 at 02:33 PM More The Wall Street Journal Deals
If you were ever considering subscribing to Netflix, now is a good a time as any. Yesterday, Netflix announced that it is planning to raise its streaming subscription for all new customers by $1 to $2 extra per month (its current rate is $7.99/month). According to Business Insider [businessinsider.com], the price increase will not take effect until later this quarter, so current subscribers can continue to pay $7.99 for a "generous time period".

Netflix plans to use the additional revenue to invest in more original programming, doubling down on the success they've seen from programs like House of Cards and Orange is the New Black.

If this price increase sounds familiar, it comes on the cusp of Amazon raising the price of Prime from $79 to $99, which many Slickdealers objected against strongly.

In 2011, Netflix had also proposed a major change in its pricing structure, breaking out its streaming services and DVD rental services for the first time. The change was met with a lot of negativity [forbes.com], which was reflected in its stock price at the time. This time around, shareholders seem to be in favor of [wsj.com] the change, at least initially.

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35 Comments

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#2
If this translates to better content I'm all for it.
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#3
More likely it's all going to cable providers for peering agreements.
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#4
I'm going to cancel my subscription once the change comes into effect. They have old outdated shows and movies.
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#5
And they have an ever growing amount of streaming competition if you have a multi-streaming box/stick like Roku, Chromecast, Amazon Fire TV, even Plex, XBMC, or the numerous Android based streaming boxes, or various HTPC platforms. Seems risky to me.
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#6
Quote from Technosquid View Post :
More likely it's all going to cable providers for peering agreements.
You've hit the nail on the head. No, it's not enough for me to pay Comcast to bring me whatever content I want, and it's not enough for Netflix to pay their ISPs to take their content wherever it needs to go. No, Comcast wants Netflix to pay THEM for all the traffic that Neflix is maliciously choosing to clogging Comcast's pipes with.

Oh, wait, Netflix isn't randomly dumping traffic onto the Internet, it's sending the traffic where it's REQUESTED. And, oh wait, I requested it. And, oh wait, I already paid Comcast to give me whatever I ask for through my Internet connection. Greedy pigs.

The state of broadband in this country is criminal. It's pretty sad that countries like China and Russia are beating the US in connectivity speeds and price (after adjusting for PPP). Either these quasi-third world countries have nothing figured out besides broadband, or the heavy hand of regulation actually works in favor of consumers in industries that are natural monopolies.

For some reason, we've recognized how easy it would be for power and water companies to take advantage of consumers if we don't regulate their operations, and that's exactly what we did. However, we just REFUSE to treat Internet that way. I'd be curious to see how technology would have evolved if telephone companies weren't regulated to prevent abusive practices (refusing to connect certain calls from certain providers, charging specific providers extra to send or receive calls to/from them, etc).

Ironically this type of anti-competitive behavior is exactly what we're seeing now that net neutrality is dead. It's no shock that the major ISPs would try to limit consumer usage through bandwidth caps and degrading services like Netflix when customers using the least amount of data and using Comcast's streaming service instead of Netflix's would make them the most money.

I wish we had a system with real competition. I wish Comcast could try to get Netflix to pay them extra for bandwidth I already paid for. I wish they could be anti competitive and degrade the performance of competing services and prioritize their own. However, for the "free market" to work, it actually has to be free. Customers have to be free to support businesses they want to. I support Comcast because I HAVE to. If I could choose from any providers besides them, I would (although it's worth nothing that all major ISPs do this, and until we fundamentally change the broadband system in the US, it would be trading one devil for another).

/rant. Sorry, ISPs really fire me up.
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CDI gave me free netflix!
2,733 Reputation
#7
Good thing I have 8 years of free netflix credits on my account.
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#8
Bring it on. I'll pay it. The amount of use Netflix gets from me is tremendous, and they've been doing outstanding original programming. I posed an informal survey at work (my room has about 15 people in it) and you'd be surprised how many people would pay 19.99 a month for a "souped up" Netflix. Many of us have already cut cable because Netflix fills that void in our life just fine.
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#9
Dump 'em.
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#10
my doped up alcoholic housemate runs nextlix 24/7 from the confines of his room, so he's getting his money's worth.
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#11
As long as they can also increase the recent movie releases and/or having highly popular titles to their streaming program. Sometimes I search for old titles that were popular and I still couldn't find it on Netflix. Anymore than dollar/two per month even if they can increase selections I might as well get the netflix DVD suscription/Redbox or other source of movie rentals to increase my odds of finding more diverse movies.
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#12
The lack of ACTUAL competition has been a problem for... forever.
Want fast internet? cable
Want internet that's less money? DSL
Want internet where you can't get cable or DSL? Satellite

I excluded Fiber because the 5 places I have lived don't have Fiber as of now.
I excluded dial up because, does dial up actually exist still?

I don't recall ever seeing competitors in the same market (cable or DSL) there's always been 1 choice for Cable, 1 choice for DSL. Granted I've lived in relatively small cities or rural areas.
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#13
I would gladly pay the $2 increase. We don't have cable.
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CDI gave me free netflix!
2,733 Reputation
#14
Quote from aerosaaber View Post :
The lack of ACTUAL competition has been a problem for... forever.
Want fast internet? cable
Want internet that's less money? DSL
Want internet where you can't get cable or DSL? Satellite

I excluded Fiber because the 5 places I have lived don't have Fiber as of now.
I excluded dial up because, does dial up actually exist still?

I don't recall ever seeing competitors in the same market (cable or DSL) there's always been 1 choice for Cable, 1 choice for DSL. Granted I've lived in relatively small cities or rural areas.
Cable is a monopoly. With DSL however, there are usually different options depending on the area. In the end, the 'last mile' will still be owned by the same ILEC (Verizon, etc.), but other companies can lease it to provide you with service.
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vec vec bo berra
3,206 Reputation
Staff
#15
Quote from Friend of Sonic View Post :
Bring it on. I'll pay it. The amount of use Netflix gets from me is tremendous, and they've been doing outstanding original programming. I posed an informal survey at work (my room has about 15 people in it) and you'd be surprised how many people would pay 19.99 a month for a "souped up" Netflix. Many of us have already cut cable because Netflix fills that void in our life just fine.
Iagree

It will still be a value for our household after this increase
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