Netflix plans to use the additional revenue to invest in more original programming, doubling down on the success they've seen from programs like House of Cards and Orange is the New Black.
If this price increase sounds familiar, it comes on the cusp of Amazon raising the price of Prime from $79 to $99, which many Slickdealers objected against strongly.
In 2011, Netflix had also proposed a major change in its pricing structure, breaking out its streaming services and DVD rental services for the first time. The change was met with a lot of negativity , which was reflected in its stock price at the time. This time around, shareholders seem to be in favor of the change, at least initially.