Just a little more info that may help. At my Hallmark there were red signs throughout the store that said 40% off select items. I saw the Elf on the Shelf at one display near the front of the store, but there was no sign marking 40% off. Then as I was wandering the store, I noticed another shelf in the middle of the store with a 40% off sign and the Elf on the Shelf there. On those books they were marked to the $17.97 price.
I initially looked at the books at the front and though oh darn, they're not on sale (cause I've been looking for this at a decent price - not $30) - then I found the other stack.
I teach Kindergarten and I borrowed it from a teacher and my students loved it. Was thinking about getting it. Didn't think it was $30 so might consider getting it for $17. Thx!
ETA: Saw the Shelf on the Shelf activity book for $14.95 w/ FREE shipping on fee-bay. One seller had them at BIN and had 10 available.
BRAND NEW SPIRAL ELF ON THE SHELF "A CHRISTMAS ACTIVITY BOOK" Featuring a Sing-a-Long Music CD & Full Color Sticker Pages
Brand new this year It is the companion book to the much loved Elf on the Shelf A Christmas Tradition.
Families, teachers, & all who believe will enjoy celebrating the Christmas season with their favorite elf as they:
Play with reusable, full color stickers
Enjoy The Elf on the Shelf Games
Construct Crafts for fun and gifts
Sing along with the Elf on the Shelf North Pole Singers & so much more!
You will recieve a beautiful hard cover spiral book with ACTIVITY PAGES & CRAFTS, The Elf on the Shelf Theme Song Music CD, 4 Full Color Sticker Pages, & Gold out Activity Page for Sticker Fun
Wonderful fun and enjoyment for the kids & family! Makes a great holiday gift for anyone.
Title: The Elf on the Shelf Activity Book
Author: Carol V. Aebersold & Chanda A. Bell
Format: Spiral Activity Book
Publisher: CCA & B, LLC
Number of Pages: 29
Just a note - this item is different than the Elf on the Shelf set. The initial set comes with the Elf's book that tells you about the elf, and it comes with the elf. The activity book, above, is an additional book you can buy that provides different activities to do with your elf.
Just didn't want anyone to get confused - I know I did when I was first searching for the Elf on the Shelf product.
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