At my local Target the TV was advertised at $529, price cut to $499. It rang up at $499, but they matched the online price since online it says "store price, not sold online". I've got the TV home and hooked up; it looks really good.
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Inventory Checker: http://sites.target.co
Pdf of website showing $329 price: http://a.slickdeals.ne
Another PDF print out of the page with the price cut:
Apex 40" Class 1080p 120hz LED LCD HDTV - Black (LE40H88)