This is a great deal at $399. I bought my grandma this TV from Wal-Mart on Black Friday. For $399, it's a steal. It's only 720p but it had a great picture. It also looks good and has a pretty thin bezel. To be honest, I'd have no problem using it as my main TV if I didn't already have a big 1080p TV.
As Pipdipchip said, I also got this on BF from Wal-Mart for $399 (slightly different last digits in model number, but same TV). The bezel is much smaller than most plasmas (especially at this price range). Picture is great, no bleeding or dead pixels or anything. Surprisingly, the speakers are actually pretty decent quality; the audio quality is fantastic for a flatscreen. I honestly don't have a single complaint, especially for the price. As for the "z0mgz it arnt 1080p shytE tv" talk - http://s3.carltonbale.com/resolution_chart.png
Great deal - even sweeter if you have a Chase card (like from that recent $300 bonus deal) - 5 points per dollar (aka 5% cash back) from Sears online, 2 ppd from Best Buy.
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