Seriously though; screw Coke and the NCAA.
This is an amateur sport that doesn't pay any of these kids a dime and profits off them immensely for years and years of hard work they have put in.
The nerve to charge us extra, on top of the gobs of money they make on commercials and other sponsorship is downright shameful.
I'd have to agree, though.
And don't even get me started on the college football and their BCS money machine..
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