2012 Coca-Cola TWIST. TEXT. GET IN THE GAME Instant Win Game MyCoke.com Starts May 1 & Ends Aug. 31, 2012

The 2012 Coke Twist Txt Win instant win game has begun! It started May 1, 2012, at midnight, and ends August 31, at 11:59 p.m., 2012!

Who you gonna call? Text UTC MCR code to 844778, (same as last year).

URL: http://www.mycoke.com/utc

Official Rules:

NO PURCHASE OR PAYMENT REQUIRED TO ENTER OR TO WIN. U.S. ONLY. VOID WHERE PROHIBITED. If you enter via text messaging, Message and Data Rates May Apply. See your wireless carrier plan for pricing details. Text messaging may not be available through all wireless carriers. Not all handsets may be supported.

Eligibility: The 2012 Coca-Cola® TWIST. TEXT. GET IN THE GAME. Instant Win Game (the "Instant Win Game") is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years or older at the time of entry. Void where prohibited. Employees of The Coca-Cola Company, Coca-Cola bottlers, ePrize, LLC, Live Nation Worldwide, Inc., and their respective related companies, parents, subsidiaries, affiliates, prize providers, and agents and any agencies or other companies involved in the development or execution of the Instant Win Game or production or distribution of Instant Win Game materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The following carriers are supported, but are not sponsors of this Instant Win Game: Alltel, AT&T, Boost, Nextel, Sprint, T-Mobile®, US Cellular® and Verizon Wireless.

Timing: The Instant Win Game will begin on May 1, 2012 at 12:00 a.m. Eastern Time ("ET"), and ends August 31, 2012 at 11:59 p.m. ET (the "Instant Win Game Period"). Administrator's computer is the official time-keeping device for the Instant Win Game.

a. Purchase Specially-Marked Coca-Cola® Products and Enter via SMS: During the Instant Win Game Period and while supplies last, purchase any specially-marked 20-ounce, 24-ounce, or 1-liter Coca-Cola®. Each specially-marked product will contain a unique code under the cap ("Cap Code"). During the Instant Win Game Period, use a cellular telephone or a two-way text-messaging-capable device (each, a "Device"), to text the Cap Code to the short code 844778 (THIRST) to receive one entry into the Instant Win Game. You will be asked to provide your year and/or date of birth. If you are eligible, you will receive 1 Instant Win Game entry.

b. Alternate Method of Entry ("AMOE"): To enter the Instant Win Game without purchasing a specially-marked Coca Cola®, or without using a Device, follow the instructions below to request an AMOE code (the "AMOE Code").

(i) Mail-In AMOE Code Request (available from April 21, 2012 at 12:00 a.m. ET through August 21, 2012 at 11:59 p.m. ET): To request an AMOE Code by mail, mail a 3"x5" piece of paper with your name, home mailing address, email address, day/evening/cellular phone numbers, and date of birth in an envelope with proper postage to "2012 Coca-Cola® TWIST. TEXT. GET IN THE GAME. Instant Win Game – AMOE Code Request," P.O. Box 5046, Kalamazoo, MI 49003-5046. All requests must be postmarked by August 22, 2012 and received by August 29, 2012. Limit: 1 request per envelope. All requests must be hand printed and become the exclusive property of the Sponsor. None will be acknowledged or returned. Proof of sending request will not be deemed to be proof of receipt by the Sponsor. The Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected, or postage-due requests, which will not be honored.

(ii) Online AMOE Code Request (available from August 22, 2012 at 12:00 a.m. ET through August 31, 2012 at 11:59 p.m. ET): To request an AMOE Code online, visit www.coke.com/utc and log in to your account (each an "Account"), if you already have one. If you do not have an Account, visit www.coke.com/utc, click on the "Register Now" link and follow the instructions to create your Account. Creating an Account is free. To create an Account, you must have a unique, valid email address. Once logged in to your Account, follow the links and instructions to request an AMOE Code.

For All Methods of Entry: Limit: You may enter by SMS, AMOE or by any combination of the 2 a maximum of 2 times per day during the Instant Win Game Period.

Prizes: 150 FIRST PRIZES: $100 worth of athletic apparel or footwear to be awarded in the form of a Visa Gift Card. Approximate Retail Value ("ARV"): $100.

500 SECOND PRIZES: 2 Coca-Cola Olympic Games jackets. ARV: $75.

500 THIRD PRIZES: A Coca-Cola Olympic Games messenger bag. ARV: $30.

4,000 FOURTH PRIZES: Portable MP3 player speakers with Coca-Cola logo. ARV: $25.

4,000 FIFTH PRIZES: 2 movie tickets in Hollywood Movie Money, fulfilled digitally. ARV: $24.

4,000 SIXTH PRIZES: $20 Live Nation® Concert Cash®™, Codes ("Code"). The Code is a one-time use only voucher code good toward $20-off final ticket purchase for a select concert at a participating Live Nation owned or operated venue in the United States, based on availability under this program; or $20-off select merchandise sold at the Live Nation Store. The Code is redeemable only on the Live Nation website located at www.livenation.com/cokeutc. One Code per transaction. Code must be redeemed by 3:00 PM PT on October 31, 2012, while supplies last. The Code is void where prohibited by law. The Code cannot be exchanged for cash or credit, except as required by law. No Cash Value or Cash Back. Not for sale or resale. Cannot be combined with other product offers or promotions. Purchased items are for personal use or gifts, not valid for resale. If the Code is used more than once or otherwise in violation of the Terms of Use, Live Nation reserves the right to (a) cancel any ticket or merchandise order, or (b) charge user's credit card for value of tickets or merchandise after shipment. Not valid on past purchases or offers. Other terms and conditions may apply to tickets, venues and merchandise. Tickets to a particular show are not guaranteed. Use of the Code for unauthorized advertising, marketing or other promotional purposes is strictly prohibited. The Code cannot be replaced if lost or stolen, and Live Nation is not responsible for any damage or loss resulting from unauthorized use. Use of Code subject to Terms of Use found at www.livenation.com/cokeutc. Approximate Retail Value of the Prize is: Twenty Dollars and Zero Cents ($20.00).

4,562 SEVENTH PRIZES: A soccer ball. ARV: $20.

For All Prizes: Limit: 2 Instant Win Game Prizes per person per day and up to 5 Instant Win Game Prizes per household during the Instant Win Game Period. Odds of winning a prize are based on the number of available prizes and the number of eligible Instant Win Game plays during the Instant Win Game Period and during the applicable 10-Minute Interval. All prizes must be redeemed as directed within 30 days after receipt of the Prize Code. All terms and conditions of movie tickets and Concert Cash® apply.