Thoughts on which one to take?
I'm leaning toward $150 because most of my fares are <$500 and I would rather be earning miles toward elite status than miles just for redemption. I will travel >25k miles so will hit the lowest status level. I generally save my miles for last minute flights (funerals, significant sporting events) when paying for a flight would be $600-900. Those redeemed flights generally go for 25k to 50k round trip (thus 7k is between 28-14% of the cost; cost ranges from $85-170 of a $600 flight, or $125-250 of a $900 flight)
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7000 bonus Mileage Plus miles: Members can redeem miles toward award travel. Mileage Plus offers our members the most extensive selection of award travel destinations including over 800 cities in more than 139 countries. Terms and conditions
$150 E-Certificate: For travel within the 50 United States, Puerto Rico, or U.S. Virgin Islands during the travel period specified. Save off published United fares on a qualifying flight purchased at united.com. Discount applies only when ticket is purchased within the 50 United States, Puerto Rico, or U.S. Virgin Islands using a credit card with a valid U.S. billing address. Ticketing and travel by July 11, 2013.. Terms and conditions
20% Economy E-Certificate.: For travel to and from any city served by United or United Express during the travel period specified. Save off published United Economy fares on a qualifying flight purchased at united.com or on a united.com worldwide site. Ticketing and travel by July 11, 2013.. Terms and conditions