From the program Terms and Conditions:
Beginning January 1, 2013, if there's been no activity in your account for ninety (90) consecutive days, Kellogg reserves the right to remove all the rewards points from your account.
All codes must be entered, and all points must be redeemed, by Tuesday, December 31, 2013 at 11:59 p.m. ET, the date the program is scheduled to end.
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