Zojirushi NS-ZCC10 5-1/2-Cup Rice Cooker $147 at Amazon

Quote from SirLinux : Can you actually keep cooked rice in there for multiple days and not go rancid? How does it doe that or does it depend on the type of rice. I've seen rice go bad the very same day in regular rice cooker.

Ours can go about 3 days, not that it goes that long often. We're a rice eating family. The new ones have a much better seal, and recaptures moisture. I heard that it varies the temperature based on mositure level, but it's not like I designed the thing or anything. Just something I've heard. But I guess for most people, how rice cookers work doesn't usually work itself in conversations.

This isn't for someone who eats rice just couple times a week. Ideally, it's something that you can make in the morning, and eat throughout the day. Or, like in our family, my mom would make fresh rice for dinner, and then have enough leftover and still relatively fresh for the morning after. Another thing is, it's literally "set it and forget it." Rice is THE centerpiece of most Asian meals. At least in Korea and Japan, the word for a meal ("bap" for Korean and "gohan" for Japanese) literally means cooked rice. It's one thing you cannot mess up. And there's a huge comfort in making the centerpiece of a meal pretty much worry-free and automated.

But again, if you're not a rice eating family, this deal is not very good for you.

Quote from jplayland : $17 for something [amazon.com]that gets just as good of reviews and gets the same job done. I think it's insane and most certainly not a slick deal to way overpay for an item like this. Please don't be dumb, compare products that will get the job done. Buying one of these is like buying a washing machine with 314 different options, stain detection systems, and a glossy red paint job all for only $2,999. The better choice is the ugly white one that does as good or better of a job and costs $299, or $50 on craigslist from the fool who just bought the red one.

You obviously don't cook rice on a daily basis. There most certainly is a difference and a huge one at that.

Quote from dukpoki : And to OP: Thanks. For everyone else: this is obviously for people (generally easterners) who eat rice for every meal (3x a day). For instance me. This product is well worth the money. Some people pay over a grand for a top of the line backdoor grill. To some that's overkill for a grill but to whoever cooks outdoor alot, it's an invaluable investment and well worth the money in the long run.

Nice analogy. I couldn't agree more.

Quote from dukpoki : And to OP: Thanks. For everyone else: this is obviously for people (generally easterners) who eat rice for every meal (3x a day). For instance me.

You're Russian?

Quote from natow : You're Russian?

Seriously?

I'm surprised that it's not jacked up to 300-400 dollars and called a hot deal. Anyway some poor soul will argue it's worth every penny. Not so much for me..

Thanks OP in fro 1, Repped

Zojirushi...Selling overpriced rice cookers since 1918...

I've always wanted one of these but I have to admit they are REALLY ugly...

too bad its a 5 1/2 cup, I needed a 10 cup rice cooker 8(

I eat rice for every meal and I use a cheap rice cooker. It's just a heating element that heats water. I'm not sure what's so amazing about this one, it cooks and has a warm option. That's what the cheap ones have. When you see an LCD screen on a product that doesn't need one that's the first sign they are trying to jazz it up to get you to buy it. Second clue is the words "Neuro Fuzzy Technology." That doesn't mean anything to anyone buying this. We get it, it has some temperature probes and adjusts the heating element. I think the point is this thing has a massive markup and it's 30% off basically. Which is fine if you have been wanting this, not so slick if you are looking for deals in general.

I guarentee I eat more rice on a daily basis than everyone else in this thread COMBINED. At 500+ pounds of manliness, I can tell you these are worth their weight in GOLD.

(just to give you an idea, I can go through a 20# bag in a week. And that's when I'm dieting.

Quote from thiefraccoon : someone in the thread mentioned that this 5-1/2 cup is actually equivalent to american 4cup, due to different cup measurements. I've been using an american 4cup rice cooker, and I think it is a perfect size for 2 people. I usually cook 1-1/2 to 2 cups of rice (it fills the bowl 2/3 ways up), which is enough for 2 people, but whenever I have company, I can cook 3 or 4 cups of rice. (3cups of rice fill the whole bowl once cooked. 4cups does too, but packed tighter.)

Thanks!
I've been using some semi cheap model for several years and I've always had to serve and/or remove the rice from the cooker immediately upon cooking completed or it would just stick/burn to the bottom. It will be much more convenient to be able to allow it to stay in the cooker until ready to serve.
I'm also excited that this cooker does brown rice well. I love brown rice but have never been able to get my cooker to cook it properly so gave up some time ago.

Quote from coronakid : Nice analogy. I couldn't agree more.

Quote from dukpoki : And to OP: Thanks. For everyone else: this is obviously for people (generally easterners) who eat rice for every meal (3x a day). For instance me. This product is well worth the money. Some people pay over a grand for a top of the line backdoor grill. To some that's overkill for a grill but to whoever cooks outdoor alot, it's an invaluable investment and well worth the money in the long run.

Nice analogy unless you consider the price, which is the whole point of slickdeals. If you are looking for slickdeals.. all that matters is the price. The words "worth the money", and "invaluable" should not even come up because it implies worth paying a premium, and that you can't quantify a value for the worth. The whole point of this site is about quantifying value. For example, I saw these name brand grills at Target 70% off for like $50 the last time I was there. Okay, that's worth it if you want a grill. By the same token if that grill was instead $115, I wouldn't be telling you the merits of grills and how it's worth the money. I would be telling you it's only 30% off and to move on.