1. You watch the movie
2. Fill out a little form and send it via email
3. Get a credit on your bill
Did this a couple times before and always got the credit. (YMMV)
*Offer valid 8/1/12-8/31/12 and available to current residential DIRECTV customers with accounts in "good standing" as determined by DIRECTV in its sole discretion. DIRECTV MOVIE MONEY certificate offer valid for one (1) DIRECTV CINEMA movie bill credit of $5.99. Mail-in redemption of DIRECTV MOVIE MONEY Certificate required to receive DIRECTV CINEMA movie bill credit. Limit one (1) $5.99 DIRECTV MOVIE MONEY certificate per customer. Streaming HD movie price is $5.99. Allow 8–10 weeks after offer end date for delivery of DIRECTV MOVIE MONEY certificate. DIRECTV MOVIE MONEY certificate must be redeemed by 12/31/12. DIRECTV CINEMA purchases are nonrefundable.
To order DIRECTV CINEMA programming with your remote control, all DIRECTV Receivers must be continually connected to the same landline and/or the Internet. To order Pay Per View programming, a DIRECTV subscription is required. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Customer Agreement; copy provided at directv.com/legal and in your first bill. DIRECTV services not provided outside the U.S.