Just received mine. So far, it's an excellent buy. It's still early, but battery life seems to be on par with the 3-5 hours advertised (probably closer to 3).
The resolution is noticeably lower than that of my Nexus 7, of course, but it is a beautiful screen, and just as responsive as my N7. The full google play store is installed, also.
I will update after some usage, but thus far it's feeling like a major score for the price.
UPDATE: After playing with it for a few hours, battery life with heavy wifi usage is about 3.5-4 hours. Not the best, but not terrible. The touch response is excellent, and performance very good. While they claim 4gb storage, half of that is used by the system so you actually have only 2gb to work with - better get a Micro SD card ready! The build quality *appears* to be mediocre - I'd worry much more about dropping this tablet versus dropping my Nexus 7. Netflix shows to be incompatible, so I side-loaded the latest Netflix APK, and it simply won't open or work at all. I'm sure there is a workaround, but I haven't researched that yet.
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