I don't think it is customer specific because it doesn't even say you need to print and bring anything. Only that it is national cookie and book month and you can get a free cookie at participating locations.
It has a barcode and it says "one time use only" which is what made me think it was intended to be a printed coupon and valid for whomever's customer ID that was. I would hate to use someone's and take away their opportunity....
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