It actually expired today/tonight. Got mine by signing in to the demo unit at Fry's Electronics. Immediately got the email & then immediately hard reset the demo.
Wow. I guess I should have just borrowed a Nexus 7 instead of trying to do it through the Play Store website (I own/sync one but it's with a family member right now). Just got off the phone with Google support, who told me that the $25 credit ended right at midnight (i.e. 12:00:00am 9/30 - it was supposedly invalid anytime during the 30th) and I'm SOL. Nice to see them support their early adopters.
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