42" Panasonic TC-P42X5 Plasma- $348, Walmart

I ordered the Panasonic TC-P42X5 plasma tv online via Walmart to pick-up in store on Friday. I went to pick-up the tv and as I was waiting for them to pull it from the back I noticed the tag on the display said "Rollback- $348". I had paid $398 for mine online. So the guy scanned the tv and confirmed that it was $348. I already own one which I love and this was for the in-laws. Great TV for people who don't care about it being 1080P as it is a 720P TV. Not sure if this is national or just local. The website says it's $398 and the price did not automatically change at the register when I picked it up. I had to cancel my online order and purchase it in the store.

So...YMMV and B&M only at this time. I am located in CT