How does this work as far as booking a ticket? Will my first ticket give me a trip up to 1000 miles or is there some b.s. like buying a ticket before I can use this?
You will need between 10,000-12,500 miles to get a one way domestic ticket on United, which is the lowest priced flight redemption available. 1,000 miles alone won't get you anything, but there are many other ways to get miles. This forum probably isn't the best resource for travel information, but to summarize, you can earn miles through credit cards (signups and/or spending), through United's (and others) shopping portal, or through other sites such as Mypoints.
Not yet. I emailed them a couple of weeks ago and they stated that it could take up to 90 days. Most likely just hoping people forget about it. Send them an email because the promotion has now ended. Maybe you will get different results.
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