Moon buggy. Moon buggy!
I shop at Targets all the time and never saw this one.
Plus, the "pieces" include a minifig, 6 tires & wheels, etc. So you are right that "cost per piece" is not spectacular, but being a small set with a minifig and a space theme, it seems pretty good to me.
[Edit: after further research, the MSRP is really $4.99 (always disregard MSRP on Amazon, or Toys-R-Us for Legos)]
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