Sorry, I wasn't able to discern the model number or brand. But for $499, this is a steal of a deal assuming it's not a Coby or something. I would show up early, these will probably be gone extremely fast!
Some have reported the model #'s as LG 47lm6200 and Panasonic tc-L47E5
Here is a picture of the receipt, hopefully some one can price match.
Panasonic ET5 review:
Now that most of you got the TV - can anyone comment/share your picture settings - I'm yet to unbox this