Go to their store and ask for a marketer, they will give you the best discount on membership. right now you can get between $20-$40 in cash cards (YMMV), but you must sign up for the executive membership with the amex. also amex has a $55 statement credit when you signup for their amex card, but you have to have the executive membership.
Quote from kodakman :
I wish they offer a discount on their membership instead. I remember they used to offer $20 gift card for joining.
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