American Multi-Cinema, Inc. The Hobbit: An Unexpected Journey Mobile Scratch & Win - 01/31/2013

https://m.mozes.com/campaign/175386/

Eligibility: The American Multi-Cinema, Inc. The Hobbit: An Unexpected Journey Mobile Scratch & Win (the “Instant Win Game”) is open only to legal residents of the 50 United States (or the District of Columbia) who are 18 years of age or older at the time of entry.

Promotion Period: The Instant Win Game begins at 12:00 a.m. Eastern Time ("ET"), November 2, 2012 and ends at 11:59 p.m. ET, January 31, 2013 (the "Promotion Period"). Administrator’s computer is the official time-keeping device for the Instant Win Game.

How to Enter: There are 3 ways to enter. Some of them require a promotional code (the "Code") to play the game. During the Promotion Period, visit a participating AMC Theatre and purchase a qualifying large 51 ounce Coca Cola® fountain beverage and receive a specially-marked beverage cup, while supplies last. Locate the Code on the specially-marked cup. See below for methods of entry:

a) Visit an AMC Theatre and enter via text messaging: During the Promotion Period, using your 2-way text-messaging-capable device (each a "Device"), text the keyword HOBBIT MOVIE to the short code 66937. Then, either visit the website listed in the response message or reply "Y" to enter via text messaging. Follow the links and instructions to input the requested information to confirm your date of birth. If you are eligible, you will receive 1 Instant Win Game play per text message, up to 10 plays during the Promotion Period. If you wish to opt out, text STOP HOBBIT MOVIE to 66937. Text HELP HOBBIT MOVIE to 66937 if you would like more information. Send questions to support@mozes-inc.com.

b) Visit an AMC Theatre and enter via microsite with Code: During the Promotion Period, using your Device, text the keyword HOBBIT MOVIE to the short code 66937. Then, visit the website listed in the response message, v.mozes.com/AMC, either using your Device or a computer. Then, follow the links and instructions to complete and submit the registration form, including the Code from the specially-marked cup to receive 1 Instant Win Game play.

c) Enter without making a purchase or without sending a text message: During the Promotion Period, visit v.mozes.com/hobbitmovie and follow the links and instructions to complete and submit the registration form, including a valid email address. You will receive 1 Instant Win Game play.

For All Methods of Entry: You will automatically advance to the Instant Win Game page where you will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes. The Instant Win Game is not compatible with systems using Opera Web Browsers.

Limit: 10 Instant Win Game plays per person per Promotion Period, regardless of method of entry.

SPECIAL OFFER: If you participate using your Device during the Promotion Period and are not a potential winner of an Instant Win Game prize, you will be offered a free music download from Water Tower Music, while supplies last, terms and conditions apply.

Prizes: 1 GRAND PRIZE: A trip package for 4 to New Zealand. Prize package consists of round trip, coach-class air transportation for the winner and 3 guests (each a "Guest") from a major airport near winner’s home (determined by Sponsor in its sole discretion); round trip ground transportation between the airport and hotel in New Zealand; 7 nights' accommodations at Sponsor's choice of hotel (2 rooms, double occupancy); $800 allowance for a rental car; tour of The Hobbit: An Unexpected Journey movie set; entrance to the Fernland Spa Thermal Mineral Springs for 4; trial gliding flight with an instructor for 4; dinner for 4 (restaurant, menu and seating determined by Sponsor in its sole discretion); opportunity to swim with the dolphins, including equipment rental; Waimarino Glow Worm kayak tour including gourmet dinner; and a $4,000 gift card for spending money (terms and conditions apply). Approximate Retail Value (“ARV”): $25,000. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and ARV.

1 FIRST PRIZE: AMC Theatre Movie Passes for a year, awarded as 52 movie passes. Terms and conditions apply. ARV: $520.

Total ARV of All Prizes: $25,520.

Limit: 1 prize per person.
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Rules: http://mobile.mozes.com/app/317/#...62/details