beats = bull $h!t
seriously... I had one of the first beats enabled devices [hp Envy] (before they did the huge marketing campaign for beats) and there was little to no difference.. it was just a skinned version of their general IDB [?] program and ppl on NBR went through to break down how they made it work (mostly just treble calibration) .
The headphones are just an easy way to make a lot of $$$.. that's why you see a lot of competition (like 50 Cent coming out with his own lineup) --- premium quality devices don't need a lot of marketing (like Sennheiser) and they're well known throughout the 'headphone community'
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