Sealy & Simmons Mattresses: Simmons Beautyrest World Class Plush w/ Memory Foam Queen Size $599, Simmons Beautyrest Classic Firm King Size $449 & More + Free Shipping

Mattress "sales" are ALWAYS scams. The true prices are the same throughout the year, regardless of how the sellers mark up the "original price" tag.

In order to become a reseller for the Big "S" brands (Sealy, Simmons, Sterns & Foster, Serta), the seller is required to adhere to the mattress makers' secret minimum price, the so-called price floor.

That's why every single big name mattress will never be sold below a certain bottom-line amount, regardless of what discount the seller lists.

Also, always check out the "mattress scam" type websites where you can get the equivalent names for a certain model mattress. This is important because each seller renames "his" model so that customers won't be able to comparison shop; some models have up to 16 different names but they are all the exact same mattress.

Yes, indeed there are trade laws enacted in the 1970’s that prohibit manufacturers from setting a price floor (a minimum selling price). The reason for a price floor set by a manufacturer is to keep profits high for their resellers, which helps keep profits high for the manufacturer.

With the new law, many discount mattress retailers opened up and undercut the big department stores. Naturally, the department stores were not happy about this so they started to negotiate with the manufacturers. The outcome of this was for the manufacturers to provide “exclusive” models to the department stores, to set them aside from the discount retailers. These “exclusivity” deals eventually spread and have lead to the very unique situation we have today were just about every retailer sells exclusive models (it's the same mattress but with a different name), completely snuffing the ability for a consumer to comparison shop.

This is still just a way to circumvent the trade laws, but for some reason the mattress makers are still getting away with it to this day.