It would be interesting to see Zappos' books to compare the PM days vs the post-PM days.
As I recall, they had outrageous prices then too, but the people who PM'd had to at least be a little more likely to purchase from Zappos without PM than the way it is now, where Zappos is completely out of sight and mind for most people until this VIP account deal comes along yearly, and I doubt this actually tempts anyone to shop with them.
Perhaps a mere 100% PM would have been a better move, maybe with a provision where they wouldn't do it if it was below cost. I guess we'll never know.
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