If anything, refurbished will be more reliable, it's gone through quality control twice!
Um, more likely this will be the only real quality control it's gone through. If my experience with Canon lenses is any indication, there is no quality control on "new" items. They are no better than the 3rd party manufacturers. I've had to return multiple items that should never have made it to my hands if there were real quality control.
Any idea when this is going to be on the Loyalty Program?
Maybe in another year. The 5dII wasn't part of the loyalty program for quite some time, and they would pull it whenever stock was moving too quickly. Seeing as the 5dIII is still a sought after camera (especially at reduced prices), I'd say next summer would be the earliest you'd see it
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