Zappos customer service is top notch. There are a lot of people willing to pay full price for near perfect customer service, including me. Often times you can order something late one day and it will be at your door step the next morning. You can return anything and everything free of charge no questions asked (ok they say the product has to be in new condition) but I've never actually been asked and they will always accept any returns. Not to mention you can literally order 15 pairs of shoes that you are interested in, pick out the ones you want after trying them on and then send the rest back. This goes for clothes as well. So yeah, a free vip membership to an amazing site like this is really cool...
Why the hell are people surprised at the level of customer service? You can get the "zappos customer experience" at any business in America--just pay ~40% more. You will be amazed at how different you are treated when you go back.
Zappos used to do price matching but not anymore. I prefer that over a 1-day free shipping and they also tax CA now and I would prefer a discount equivalent to your tax %. Otherwise, i'd rather go somewhere else. DSW also has free shipping with code but they tax too. The difference is that they are cheaper than Zappos.
Shop at regional chains. Most have better deals, online shopping, free shipping, and local returns.
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