I bought this tv at Fry's two weeks ago. There's some calibration settings on one of the Amazon reviews. CNET says the Panasonic's black levels are better, but this one is quite a bit thinner. LG just released a firmware update a few days ago as well.
I have the 50" version of this. Yeah, the panels on the Panny's have better blacks. But like what luflame555 said above, it's still a good set. The LG has so many picture manipulation options (definitely follow the post on Amazon) and the volume auto levelling (so far) works pretty decent.
I've been playing around with the USB the past several days and it plays just about everything I've thrown at it. MP4s, MKVs, etc.
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