This is supposed to be a Costco exclusive per their mag. 30g protein per serving / 55 servings per tub.
Tone it down, people
i got mine from costco for $35
$45 IS NOT A SLICK DEAL. Costco sell this for $57. So after coupon ends up at $10 per pound. Not slick.On Amazon.com it is $52.99 for 5 pounds or $10.60 per pound.
^thats not even the same protein powder. This powder is a blend between whey concentrate and whey isolate (the high quality stuff). The Costco one is pure whey isolate.
edit 1/02/13: The ingredients at Costco is all isolate (concentrate is not listed in the ingredients).
edit 1/8: If y'all don't know, whey isolate is extremely high quality whey protein which is absorbed more quickly. More info here: http://www.2buildmuscl
Normally, this costs a lot more.