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Whey Protein Powder Analysis - American Pure Whey (nearly 0) | Best Deal is ON 90%

chi 3,657 684 February 2, 2013 at 08:44 AM
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Last Edited by chi March 2, 2013 at 07:25 AM
Wanted to create a thread on this for better awareness considering protein prices have shot through the roof. This has been posted in several threads before, but you would need to dig in several pages to find the links.

Always had the feeling American Pure Whey (APW) was suspect, they kept posting their on Slickdeals every several months under a new handle with the same content pretending to come off as some member that stumbled upon their deal. While other protein powder companies slowly increased prices due to increased corn feed, APW continually beat the competition from bulk dealers like Costco and Sams Club.

Independent analysis by two parties (1) (2) from Summer 2012 finds American Pure Whey to have little or no protein at 1%. Gaspari Nutrition's Myofusion gives 54% of claimed protein and Body Fortress 53%. Legit brand Optimum Nutrition came out on top for percent of measured to claimed protein at 91% (3).

I'm a bit pissed, because I've purchased protein in those same available flavors as APW from different companies several years back (2008-2010). Pretty sure they were probably from the same shady source. From now on, I'm sticking to more well known brands.

Conclusion: Stay away from American Pure Whey. Even though Walmart's Body Fortress is dirt cheap, it only contains about half of the protein claimed on the label making it a false economy. Gaspari Nutrition isn't much better than Body Fortress. If you can find a good deal on Optimum Nutrition, embrace it and rest assured that you're getting most of what you paid for.

Bro Scientist References:

(1) physicistjedi []

(2) vgisverbose []

(3) Google Sheets (spreadsheet)



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AWP is probably junk as the tests confirm. But IIRC the guy admitted his tests were very simple and I think it's really only use is identifying the total ripoffs like AWP. Cheaper brands user cheaper inputs (obviously) and don't dissolve as well in these tests. Just my .02

AWP is a scam. Otherwise, you get what you pay for.
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wow this is a shocker.. it would be smart for APW to release a statement.... has anybody tried to contact them?
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