It makes a lot of business sense. They've already spent the money to build the network. They'll charge people as much as they can get away with. Then the people who won't pay that much can go to a MVNO. But they still make money on the MVNO, but since a different business is spending all the money for marketing, accounting, cust service, etc. they are just doing the easy part and providing access.
Corporate owned subsidiaries will replace MVNO's. ATT pulled out of straighttalk to launch the above brand. GSM MVNO's will die off.
You may have said it but your not Nostradamus. Everyone new this was coming. Straight Talk, Boost Mobile and Virgin stole a lot of the post paid customers. Once the BYOS came to Straight Talk and everybody jumped ship from AT&T with there iPhone's AT&T was almost forced to take action. You can't really blame them.
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