Note that this is the same price that HD gets for the 60W equivalent that uses 12.5 watts:
Amazon lists this for $34.05:
I checked and do not think that this is a repost. I found a thread from last year that got thumbed down when the bulbs were $40. This is closer to the price of similar bulbs, and I haven't found another that puts out this much light while using only 10 watts.