Professor Kobre's Lightscoop Bounce Flash Device for Cameras (Standard or Warm) - $10 w/ FS @ eBay Daily Deal

Professor Kobre's Lightscoop, a bounce device for the pop-up flash on most 35mm DSLRs with interchangable lenses, slips over your camera's pop-up flash and allows you to bounce the flash like professionals bounce an expensive external flash. The Lightscoop is the inexpensive answer to natural-looking bounce flash and digital photography lighting. (Even professionals like it for casual shooting!) No more harsh shadows, bleached faces, red-eye, or cave effect from direct pop-up flash!

Reviewers tell the story:

"Bounce pop-up flash by snapping a Lightscoop over it, a little piece of plastic genius," Popular Photography, March 2008

"...just as if you had used one of those reflector umbrellas that the pros use," David Pogue, New York Times, "Circuits."

-- "It slips into your camera's hot shoe, fits right over the pop up flash, and redirects the camera's flash to a ceiling or wall. That's bounce, baby, bounce... as essential as a lens cap," DingbatMag, the monthly review of Cool Tools

"Your pop-up flash doesn't have to suck... I was stunned by the difference," Terry White's Tech Blog

The Standard version has a normal mirror and is used in most situations.

Compatible cameras
Sony DSLRs using interchangeable lenses with a pop-up, built-in flash