This is a good price; (39.00 GBP with VAT) 32.50 without VAT, plus 3.08 dispatch (shipping) = 35.58 GBP. I should note that it has been this price since Jan 27, 2013 so while the heads-up is appreciated, it's not really newsworthy.
Prior to that, on Dec 16, 2012, it hit its lowest price ever at (35.10 GBP with VAT) 29.50 without VAT, plus 3.08 dispatch = 32.58 GBP.
Still, prior to that, there was a deal here on SD whereby you applied a code to get it for 28.12 GBP without VAT, plus 3.08 for dispatch = 31.20 GBP. The exchange rate at the time (using Amazon's excessive Currency Converter rates) made it 52.00 USD shipped.
I should note that one redeeming factor for this, and frankly all GBP deals at the moment, is that the GBP:USD exchange rate just hit record levels since 2009. We're floating around 1:1.50, which is a massive dive during the last month from the steady 1:1.58 to 1.62 it's been for the past 3 years. Consequently, even though this deal is 4.38 GBP more than the record December deal, it's only about a 3.00 USD difference.
PROTIP: Try to avoid using Amazon's Currency Converter. Its rates are approximately 4.1% from my experience. Most all US credit cards are 3% for foreign transaction fees. Some, such as Credit Unions, offer 0% or 1%. A 0% credit card would make the 35.58 GBP price to be 53.73 USD at the current exchange rate. Do your homework to get the best price.
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