47" LG 47LM4600 1080p 120Hz 3D LED HDTV $505 + Free Shipping

Quote from kki000 : 120hz etc is a Gimmicky Spec, is that better? just like LED. The context up to this point was on the refresh rate, not its ability to properly do 2:2:2 / handle 24fps. 120hz is also not an indicator of how well sets handle 24fps, plenty of sets marked 120/240hz fail on 2:2:2 Nothing "native" about 24fps is 120hz.. the native refresh rate of 24fps is... 24hz. 5x sampling to 120hz is an effect added to the source, just like the soap opera effect. It just happens to be one that most ppl appreciate instead of despise. Me, i could give a crap about 24fps. I watch a ton of movies, my tvs handles 3:2 just fine. I dont bother with the pure cinema setting on the kuro or my htpc. It sort of matches the juddery experience at REAL movie theaters, or should i say native movie theaters?

Wow, a considerable amount of misinformation here. I'm usually not compelled to correct people, but I should intervene here (no offense, intended)

120hz is very valuable for 24fps video. Why? Because 120 / 24 is an integer of 5, whereas 60 / 24 is a fraction. In standard 5:5 pulldown, there is no video processing on the source material, it just straight up shows a frame from the video 5 times before moving to the next one (10 times on 240hz, etc). There is no 'effect', you just get the source material as is, and there is no discernible difference than if it was natively refreshing at 24hz. If a so-called 120hz monitor fails in achieving this proper 5:5 pulldown, then it is a mis-advertised 120hz model (like this LG, and many others).

As was stated previously, smoothing interpolation like TruMotion, ClearFrame, ClearMotion, etc are what many call "gimmicks". Instead of taking the dividend of 120 and ? (60, 30, 24) and just replaying the frame that many times, the processor will interpolate the first frame and the final frame so as to create its own (non-original/intended) frames. One can see how this would be great in sports, and the picture LG displays for advertising TruMotion is a good one: a football moving across the screen. For something like a comedy, or anything with a low framerate (like 24fps), it looks distracting and unnatural to most people.

On a true 120hz panel, one cannot 'turn off' 120hz. Even if you turn off all 'processing' and even the 5:5 pulldown options, it will still refresh at 120hz (it'll just be displaying the resultant 3:2 pulldown twice). As a side note, this is why if you don't like interpolated frames, refresh rates greater than 120hz are no better than 120hz (until the day that 48fps material, like The Hobbit, becomes more common place).

And one more thing, LED backlighting is hardly a 'gimmick'. Look around at most reviews of LED TVs, and you'll see that the LED backlight counterparts to CCFL backlight LCDs almost always consume less energy. Some people prefer the thinner profile of edge-lit LED backlight LCDs, while others prefer the deeper blacks offered by full-array LED backlight LCDs (still inferior to plasmas, but typically better than your run of the mill CCFL backlight LCD).