My experience was quite different. Heck if you read through the posts at the site you link, many people have very positive reviews.
I bought a 63" Samsung plasma from them 2.5 years ago - easy as could be. I, too, was scared by their very low price - both in terms of delivery and legitimacy (theft or remanuf.). I placed the order online and within 30 minutes someone called from from ECT to verify the order. It was delivered within days by truck from NYC and the deliveryman even brought it in to setup and verify it was working. I registered the TV just fine with Samsung. As I recall the price even included a MACK warranty.
I came across eastcoasttvs and that thread years ago when I was in the market for a tv. There was discussion way back then about their tvs being grey market items. Those are tvs that might have come from Europe or other country's. Plus, looking over the last few pages of that thread I see too many 1 and 2 post hit and run members. Just seems all around shady. Even though I hate TigerDirect I'd rather spend $100 more and get it from there. http://www.tigerdirect.com/applic...No=2063214
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