The 9700 doesn't have the same positive reviews as the 6700 for some reason.
its a better panel. I'm going to hypothesize that the tv is being compared to other premier models (everyone knows the 6700 is a mid tier model) and calling it a lousy effort for their 'best plasma'
I am very satisfied with mine and at $880, I do not think I could do better. the 9700 has a better contrast ratio and likely better screen/coating/filter, but again I would think that the 'lack of love' is due to
1) perception at being the best plasma lg could make that year.
A) because it was the most expensive/top tier
B) because of the model #9700. If you know LG, then you know this is about as high as it goes for this past year.
2) the associated value (or lack of value) for the performance it provides. The value is based on the price and no one reviewed it for $800 out the door.
tl;dr: it may not get a lot of love for a "9700 model' but it should for hte price it now sits at.
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