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Rakuten (Buy.com) Discounts, Deals and Coupon Codes

Rakuten Buy.com Customers Getting Fraudulent Credit Card Charges

rrmoore 198 May 9, 2013 at 10:33 AM in Online Only (2) More Rakuten (Buy.com) Deals
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SD USERS REPORTING CREDIT CARD FRAUD VIA RAKUTEN SHOPPING SITE: 346

Many posts within SlickDeals have multiple threads about fraudulent credit card account transactions occurring within a few weeks of placing an order at Rakuten Buy.com. If you have been affected, please post your experience here so the magnitude of Rakuten Buy.com's apparent security breach and the impact on the affected Rakuten customers may be known. (Please save other issues, either regarding Rakuten, or other issues with credit card misuse to other posts.)

If you are one of the affected Rakuten customers, please make a post with (1) first date of the fraud transaction and (2) the most recent Rakuten.com order date (if there was one).
The most important thing however is to just be counted, if you're one of the affected customers.

RAKUTEN SHOPPING would like to hear from you directly:
*PHONE: Nick Thompson (Head of Customer Experience) 877-880-1030, ext. 2095.
*E-MAIL QUESTIONNAIRE: http://slickdeals.net/forums/showpost.php?p=60106758&postcount=622 -- Dedicated e-mail address rakuten-help@mail.rakuten.com
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Newspaper & Other Media Reports on this recent Rakuten/Buy.com Apparent Security Breach:

Consumer Reports The Consumerist [Jun-6-2013] -- "Here’s Everything We Know About The Rakuten/Buy.com Credit Card Breaches" -- post by 'steveliv', updated 'daniel32'
http://consumerist.com/2013/06/06/heres-everything-we-know-about-the-rakutenbuy-com-credit-card-breaches/ --and--- http://consumerist.com/2013/06/10...seriously/

New Jersey Record News [May-28-2013] -- "Bogota Police Warn Website Users of Suspicious Charges" -- posted by 'AnnoyedwithRakuten'
http://www.northjersey.com/news/B...l?page=all

Yahoo! Finance & MoneyTalksNews [Jun-6-2013] -- "Rakuten.com Customers Reporting Credit Card Fraud" -- txs 'krazyshopper'
http://finance.yahoo.com/news/rak...31825.html and http://www.moneytalksnews.com/201...ard-fraud/

Gizmodo via RakutenFraud.com [Jun-7-2013] -- "Gizmodo Announces They Will No Longer Post Rakuten Deals" -- txs to 'RakutenFraud.com'
http://rakutenfraud.com/2013/06/g...bORZRHn81I

StoreFrontBackTalk [Jun-12-2013] -- "Rakuten Breach: Live By The Web, Get Punished By The Web" -- txs to 'RakutenFraud.com'
http://storefrontbacktalk.com/sec...y-the-web/

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Summary of the conclusions made by the contributors of this forum:

(1) Identity thieves obtained credit card #'s and SSN #'s from some Rakuten Customers
[Ref: News Story & NJ Police Interview http://www.northjersey.com/news/B...l?page=all -- 'AnnoyedwithRakuten']
[Ref: Additionally http://www.bergendispatch.com/art...arges.aspx]
[Ref: 'scotthall3411' Post #462, etc.]

(2) Many other users have been affected outside of the SlickDeals community
[Ref: Specialized Site Now Available: http://rakutenfraud.com/]

(3) The apparent security breach is not limited to just customers who placed orders. Several have reported credit card details were taken from their Rakuten My Account screen.
[Ref: 'Cletus81' Post #435, 'missmex1' Post #445]

(4) The apparent security breach was not at the credit card payment processing agent.
[Ref: 'mirai' Post #437]

(5) Customers using credit, debit cards and Gift Cards have been affected.
[Ref: Thread postings and external sites.]

(6) Almost 100% of all fraud reports are from customers who gave Rakuten their credit (or debit) card directly (rather than using payment gateways or other payment methods (gift cards, etc.)
[Ref: Thread postings.]

(7) Many customers were able to uniquely identify Rakuten as the source of the credit card theft.
[Ref: Many thread postings from customers using a one-time Virtual Credit Card Number, a new credit card only used at Rakuten, or a new Gift Card.]

(8) Rakuten Buy.com denies that any security breach has occurred, though they are "cooperating with police".
[Ref: News Story & NJ Police Interview http://www.northjersey.com/news/B...l?page=all -- 'AnnoyedwithRakuten']

(9) Using a Virtual Credit Card Number or Gift Cards at Rakuten may not be the best alternative.
[Ref: 'GPz1100' Post #205, Post #447, etc. Several affected customers posted their VCCN's later breach caused the credit card company to reissue a new card.]
[Ref: 'namlook' Post #449, etc. Hacker's later emptied the gift card or sold the balance on eBay.]
[Ref: 'bargainfinder09' Post #449 Must close VCCN out afterwards.]

(10) The apparent security breach still exists at Rakuten today, and a Rakuten customer order is not required to generate the subsequent CC fraud.
[Ref: 'Edxzxz' Post #583]

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Please scroll down to the Wiki for important messages from users
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[Full Text of the News Story] New Jersey Record News [May-28-2013] -- "Bogota Police Warn Website Users of Suspicious Charges"
BY DENISA R. SUPERVILLE, STAFF WRITER // Link: http://www.northjersey.com/news/B...l?page=all

BOGOTA – "Local police are asking anyone who has used the website Rakuten.com, formerly Buy.com, to look out for suspicious charges on their credit cards." The police department started investigating three cases in which residents complained of fraudulent charges on their credit cards and has since discovered five additional victims, including one in New York City, Bogota Detective Sgt. Jonathan Misskerg said Tuesday. The single thread between the victims is that they have made purchases on Rakuten.com in the past three months, police said. The victims’ names, Social Security numbers, dates of birth and credit card information were used to open accounts at online equipment suppliers, police said.

The purchases, made at five online stores, included gas valves and warehouse time clocks and totaled around $10,000, Misskerg said. The buyer was traced to an address in Bogotá, Colombia, Misskerg said. After the items were purchased, they were sent to an Englewood company, which then shipped the items to Colombia, Misskerg said. Police declined to identify the Englewood company, saying that the owner was cooperating with authorities and that it remained unclear whether he was part of the scheme. But since investigators first spoke with the company’s owner, someone electronically deposited funds in the company owner’s account — enough to cover the cost of shipping the items to Colombia, Misskerg said. “We’ve seized the packages and additional merchandise,” Misskerg said Tuesday. “We are going to try to shut him down at this point.”

Rakuten.com, a Japan-based online retail company completed its purchase of Buy.com, a California-based online market place, in July 2010. The website was rebranded as Rakuten.com this year. A company representative said Tuesday that the company had not been contacted by the local police, but that it would cooperate with authorities. “If there is a police investigation, we are not aware of it, and we have not been contacted,” said Mark Kirschner, the company’s executive officer for global marketing, adding that the company takes such reports “very seriously.”

However, an online message board [SlickDeals.net] contains several comments from posters claiming to have used the website and complaining about fraudulent charges on their credit cards. Kirschner said the company was aware of the website and had made overtures, “without success,” to those claiming to be affected. He urged those affected to contact the company’s head of customer experience at 877-880-1030 ext. 2095. Kirschner said he was unaware of any security breach or hacking incident that could have compromised customers’ information.

If anyone suspects that he or she may be a victim of identity theft, he or she should fill out an identity theft report at ftc.gov/idtheft, police advised. After doing so, the individual should take a copy of the report to the local police department and place an initial fraud alert with all three credit bureaus. The investigation was continuing, and as of Tuesday no charges had been filed, police said.
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[Full Text of the News Story] Consumer Reports The Consumerist [Jun-6-2013] -- "Here’s Everything We Know About The Rakuten/Buy.com Credit Card Breaches"
By Laura Northrup // Link: http://consumerist.com/2013/06/06...-breaches/

Starting about a month ago, rumblings began on the SlickDeals forums among people who had recently made purchases from Rakuten Shopping, the new brand name of the marketplace Buy.com. The purchases made were diverse, ranging from time clocks in Colombia to newspaper subscriptions in Cleveland to plane tickets in Germany. Something is very, very wrong here: hundreds of victims from recent months have come forward on Slickdeals alone.

Rakuten Shopping is a sort of online mall: the site allows other vendors to set up their own “marketplace” stores and sell items. Users have reported fraudulent credit card transactions after purchases from a variety of marketplace vendors.

Rakuten staff reach out to complainers on Facebook and even on the deal forums, asking victims to call in order to straighten things out. If they have a solution in progress, Rakuten has not let customers know, including victims. While talking too much about it publicly might compromise the investigations, victims are unhappy that the only thing they’ve heard from the company is “call us!” to people whose cards have been breached. Apart from the threads on the subject on shopping sites, victims have started their own site, the appropriately-titled RakutenFraud.com.

If having fraudsters make purchases for up to $10,000 on your credit cards isn’t scary enough, the Newark Star-Ledger reports that some victims had new accounts opened up using personal information––their birthdates and Social Security numbers––that you don’t need to provide to Rakuten as part of a purchase. If you’re a victim, what should you do? Contact your credit card company and your local police, of course. You should also contact the merchant where your card was used: after all, they’re a victim too.
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SLICKDEALS USER NAMES WHO REPORTED CREDIT CARD FRAUD AFTER A RAKUTEN ORDER
  1. rrmoore
  2. tprevett
  3. motorolaX
  4. rebutiw
  5. cpeed
  6. jastisatya
  7. rbcrewser
  8. avishah
  9. koyhbae
  10. avatar13
  11. sakdeals
  12. Udis
  13. slinson
  14. hagure
  15. Amaylin
  16. jbiz
  17. fatt1974
  18. Friend of Sonic
  19. Missiethegal
  20. bonkman
  21. Marekv
  22. chote
  23. guyver2077
  24. rarmortn
  25. jefflam79
  26. drydeniv
  27. wezlypipz
  28. shahhet2
  29. keeplow.com
  30. cindyc1122
  31. kevinca
  32. chihuahua8383
  33. small_stuff03
  34. ek9cv5
  35. jmgjj
  36. deaconx31
  37. virbla
  38. lds322
  39. vsspam
  40. dealjourney
  41. villageidiot
  42. sproqit
  43. mrstak
  44. Ichen5
  45. nitish
  46. bigboco
  47. igorjrr
  48. Argantes
  49. HJFarnsworth
  50. vapers
  51. subpar101
  52. ktatka13
  53. callsoldier83
  54. speedyg
  55. jump4deal
  56. daniel32
  57. victoras
  58. Cptobvious
  59. blueskiesnh20
  60. buyforsalemit
  61. HockeyPuck16
  62. dealinneed
  63. bigdeal5189
  64. Zelucifer
  65. jho
  66. nismo13GTiR
  67. Newnameforme
  68. Tennisjon2002
  69. killab77
  70. dogert
  71. SDRebel
  72. xthundaz
  73. Link2999
  74. guy_on_The_sofa
  75. DraftBuyer
  76. tortoise
  77. isokramer
  78. shreyasr
  79. doctaFingaz
  80. lotsalotsadeals
  81. scotthall3411
  82. 68droptop
  83. tda388
  84. azisme
  85. haggle_master
  86. wjc
  87. nyarrow
  88. DavidandDenise
  89. mustsav3
  90. aerofreaky11
  91. 68droptop
  92. yuchar168
  93. singal3
  94. ceelove
  95. Atari
  96. adanyc
  97. dirtmaster
  98. FlyingNun
  99. CBdelta
  100. sindeko
  101. rexb
  102. peteh555
  103. sumo28
  104. DMUE
  105. tortoise
  106. mirai
  107. thoror
  108. jcrash
  109. HDTiVoFan
  110. jcknows0
  111. abels
  112. Satsusi
  113. AnnoyedWithRakuten
  114. DPackMan
  115. cleaver
  116. mattsgarage
  117. nksnk
  118. wand
  119. j1huynh
  120. zetasoul
  121. highland1024
  122. Sam-Heek
  123. sightlessnet
  124. baxao1
  125. binji
  126. robinski_
  127. faiz_23
  128. gazr
  129. dealer007
  130. nikla
  131. bnizzle
  132. tarzan1234
  133. BadBrent
  134. yuchar168
  135. marlin29311
  136. xseanx
  137. kachelma
  138. psychojinx
  139. c627627
  140. snknk
  141. morpheus282
  142. coolcyber
  143. syncros123
  144. thriftyscrooge
  145. tialfred1
  146. semifast
  147. suril
  148. namlook
  149. hou1960
  150. jll544
  151. bongchoi21
  152. pjdavep
  153. dholu
  154. kskreider
  155. trencher7
  156. ohhyeeaahh
  157. oracleprogrammr
  158. KimmyKim
  159. anup_c_21
  160. theturnmaster
  161. jerry520ever
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  163. rite237
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  165. singingintherain
  166. un_plug
  167. asdfghasdfgh
  168. rbv_shard
  169. NY2008
  170. nevermindvicky
  171. darkonex
  172. MonkeyChops
  173. mehrab012
  174. Badronald
  175. trueman1xfz
  176. TuncerY
  177. andychoi
  178. Chuggington
  179. drucula
  180. wquach
  181. HkB
  182. CheapBastardX10
  183. sky0102
  184. AkumaX
  185. attmci
  186. vodanh1982
  187. Tintinet
  188. k9homan
  189. diytech123
  190. kjmott
  191. mf6764
  192. thewatcher07
  193. cnewsgrp
  194. goldenone23
  195. bossusa
  196. Carkis
  197. ohhgourami
  198. cmm0325
  199. omendt
  200. ducky2802
  201. SlikRick
  202. teja9999
  203. kevvinz
  204. TP78
  205. shahnm
  206. DiabolicPumpkin
  207. blackoper
  208. gryphus
  209. mimi_mechant
  210. JoshMcMadMac
  211. bkiserx7
  212. EricW4226
  213. gimmie
  214. ghost5189
  215. sandman8288
  216. miziyuan
  217. rbreding
  218. JackDough
  219. Evenstar979
  220. Cletus81
  221. ecf
  222. bargainfinder09
  223. missmex1
  224. Chris29
  225. xiesanshao
  226. RoundSparrow
  227. bpp
  228. Krystm
  229. WhiteShadow1
  230. ilyap30
  231. bijju
  232. stingraysix
  233. santiagoanders
  234. compuguy1088
  235. photo00001
  236. Devius1
  237. parasitemite
  238. Princeton85
  239. contraium
  240. JavierH
  241. girishvk
  242. OnlyDealz
  243. elslicko
  244. Reallynotnick
  245. ieclipsie
  246. john_kc
  247. icdedppl
  248. knightracer
  249. scoutconnor
  250. silverforumsurf
  251. cazicthule
  252. mister_x
  253. produke
  254. minhquan2106
  255. FayEvelynSchlob
  256. Zechs19
  257. peterstevens
  258. TXGoat
  259. gbkims
  260. anzix
  261. pbmpharmacist
  262. Edxzxz
  263. bbf
  264. anakha
  265. vanburen0875
  266. sklar
  267. Funkorama
  268. lukeS1969
  269. twhite91
  270. vailr
  271. 1111111111
  272. SinceCCF
  273. LandonsDad
  274. ewiz77
  275. o0SlickMaster0o
  276. fvpawli
  277. kevin2011
  278. DocMo
  279. PharAway
  280. misterpooter
  281. kankri99
  282. skv
  283. mychaelp
  284. DaMostUnknown
  285. klatka13
  286. magicfame
  287. PokerKnight
  288. odysseyelite
  289. majorjohn
  290. taimeili123
  291. IlikeSD
  292. chis101
  293. amdk9
  294. chener
  295. jayhsu
  296. randalsw
  297. GottaLoveAZ
  298. BSoares
  299. fedechat
  300. DrunkenSoul
  301. turbobuick86
  302. viper87227
  303. BigChiefTaco
  304. HOO-MAN?
  305. HeavenlySkies
  306. TiredDog
  307. dipperq
  308. zaku178
  309. VirginiaBob
  310. ilya980
  311. rigamortis
  312. Genius4sho
  313. epicd2012
  314. thekedar
  315. drinkingbird
  316. djkyle65c
  317. peanut932
  318. plastik3000
  319. dersimden
  320. MarcSparks
  321. kxc262
  322. xtrabad
  323. yourownhero
  324. rebo0t
  325. ewh2002
  326. Chai
  327. finnadat
  328. MichaelM7154
  329. sleddie
  330. pood
  331. lampakky
  332. blueiegod
  333. spyderfang
  334. monster888
  335. hantidam
  336. nilmot
  337. dokiant
  338. Ashane
  339. dezenutz
  340. blazin-asian
  341. crocodile
  342. roleypoleyfoley
  343. alexboroda
  344. Ray97
  345. echostorm
  346. supercopofhongkong

886 Comments

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#151
wow i will be more careful buying from Rakuten in the future... I ordered a few western digital portable drives in the past and chase called me up twice asking to confirm purchases from rakuten. now i know why.
Reply Helpful Comment? 0 0
#152
I don't shop at Walmart. I just received this message for my platinum card.


Fraud Protection Alert

Please log into your account at AmericanExpress.com or call us at 1-800-824-9289.

For Your Security:


Dear XXXXXXXXXXX,



For your security, we regularly monitor accounts for possible fraudulent activity. Please review the attempted charge below which occurred within minutes of the timestamp of this message.

Transaction Date: 05/15/13

Merchant: WAL MART COM

Amount: 445.74

Currency: USD

Case Number: 799XX



Please log on to your account at AmericanExpress.com to verify this attempted charge. You can also call us using the number on the back of your Card or American Express Account Security directly at 1-800-824-9289. You should have your American Express Card handy when you call.


Some transactions are pre-authorized before the final sale. These can include purchases made at gas stations, hotels, and car rental merchants. Please note the amount shown above may not reflect the exact amount of your final transaction.

If we've already spoken to you about this matter, please disregard this message. No further action is required.


Thank you for your Cardmembership.


Sincerely,

American Express Account Security
Fraud Prevention Network
Reply Helpful Comment? 0 0
#153
I also use AMEX
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L5: Journeyman
198 Reputation
Original Poster
#154
Quote from tprevett View Post :
Just an FYI.. My attachment was not a joke and was a screenshot of an email I got from Rakuten at about 7:30 ths evening... And was also the first advertisement email I ever got from the company.
That's absolutely disgusting behavior from Rakuten /Buy.com internal staff. To deliberately poke fun at you for publicly sharing with others the personal attack on your financial security, based on their neglect, is shameful behavior. Save that e-mail. They're setting themselves up for a nice lawsuit down the road. I think it's definitely time for the Japanese parent company to see the goings on within their Buy.com division.

(For those of you who haven't seen the close-up attachment that he received from Rakuten, please click on it for a close-up. Again, the SD user said he didn't not make any comments within a product purchase regarding his security breach -- and yet received such a 'recommendation' from Rakuten /Buy.com. Please view it so you know what we're talking about.)
Reply Helpful Comment? 0 0
#155
Quote from rrmoore View Post :
That's absolutely disgusting behavior from Rakuten /Buy.com internal staff. To deliberately poke fun at you for publicly sharing with others the personal attack on your financial security, based on their neglect, is shameful behavior. Save that e-mail. They're setting themselves up for a nice lawsuit down the road. I think it's definitely time for the Japanese parent company to see the goings on within their Buy.com division.

(For those of you who haven't seen the close-up attachment that he received from Rakuten, please click on it for a close-up. Again, the SD user said he didn't not make any comments within a product purchase regarding his security breach -- and yet received such a 'recommendation' from Rakuten /Buy.com. Please view it so you know what we're talking about.)
The funny thing is that yesterday I searched for Credit Card Fraud on Rakuten.com and I saw the book in that picture.

Search today, and that item does not show up anymore...
Reply Helpful Comment? 0 0
#156
I thought there was no way that the fraud was coming from them. However, I just got a fraud alert where someone tried putting over $2,000 in charges on a card that recently has only been used on Paypal, Rakuten, and a recurring Comcast bill. After looking at this thread I am going to say the problem is Rakuten. What the hell is going on over there? I am reporting them immediately.
Reply Helpful Comment? 0 0
#157
Please add me to . My cc was canceled yesterday for that the information was exposed through rakuten.com
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#158
Quote from Rakuten_Staff View Post :
Hello village idiot,

I appreciate your response and the information you provided.

If you or anyone can provide any information regarding this situation please contact me directly at 877-880-1030 EXT 2095.

We would appreciate your support as well as the entire community's.

Nick Thompson
What more do you want? 100s of people got their credit card stolen on your site.
Reply Helpful Comment? 0 0
#159
I just called into Rakuten and spoke to Teresa in the fraud department. The conversation started off with her acting a little snobbish, but as it progressed she was polite.

One funny thing that happened is that she had the gall to ask me for my credit card number to look up my account lol. Since I no longer have the compromised CC's I was unable to provide that info, after which she was able to look up my account by my name and address.

Anyways, she said that they are aware of this issue and are investigating it. I asked for Nick Thompson and he was not at his desk, but he is supposed to be calling me back.
Reply Helpful Comment? 0 0
#160
I had a bizarre voice mail from an Asian women who spoke broken English to the point that I couldn't understand most of it. The number traced to Japan; I can only guess that it was somehow related to this whole fiasco.
Reply Helpful Comment? 0 0
#161
I emailed the Japanese headquarters for Rakuten.com in hopes of reaching "Hiroshi Mikitani" ears. I doubt he gets involved in matters like these, but he should know what is going on.
Reply Helpful Comment? 0 0
L5: Journeyman
198 Reputation
Original Poster
#162
Quote from DavidandDenise View Post :
I had a bizarre voice mail from an Asian women who spoke broken English to the point that I couldn't understand most of it. The number traced to Japan; I can only guess that it was somehow related to this whole fiasco.
Outstanding news!

(Perhaps you might want to do a caller ID telephone number search online first before giving her too many personal details. Opps, I think you already did that. Perhaps ask her to e-mail you too (as a verification that she's from the corporate office) and for later follow-up by you personally. After all, they can even spoof caller ID too these days. I'm sure she's probably legitimate but these hackers are very good at their job. They'd love to get just a little more info about each of us affected users.)
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#163
Count me in. Someone tried to book a hotel (GRGIAN HOTEL) using my card. It was a non-US currency transaction. I used this card a few weeks ago on Rakuten.

never got fraud on my cards before.
Reply Helpful Comment? 0 0
#164
Im curious how this has not become a bigger story already? I never purchased anything from Rakuten, but I would be reporting this to every major news outlet, just for the publicity. Things get resolved quicker when they are placed in the public spot light. Buy.com was a popular website, I am very surprised about what has occurred.
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L5: Journeyman
198 Reputation
Original Poster
#165
Quote from Cscottrun View Post :
Im curious how this has not become a bigger story already? I never purchased anything from Rakuten, but I would be reporting this to every major news outlet, just for the publicity. Things get resolved quicker when they are placed in the public spot light. Buy.com was a popular website, I am very surprised about what has occurred.
I absolutely agree with you! This has been a direct assault on several thousand American credit card accounts and potentially even their credit reports (see *1). And the merchant (Rakuten's Buy.com division) has been enabling this continually (ignoring the blatant obvious security leak to credit card holders).

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*1 - If perhaps 1 out of 20 Rakuten recent orders have come from one of the affected 106 SD users, that leaves more than 2,100 other credit card holders with the false belief that it was probably something they did wrong personally, or perhaps it was one of those other little gas shops that they visited. They might just dispute those charges and do NOTHING ELSE.
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A side note: "Google Trusted Store"
Does everyone know what it actually means? It actually doesn't have anything to do with having trust in the ability of the company to protect your data. Absolutely nothing to do with it!

The Protection Google Offers (Source: http://www.google.com/trustedstores/)
When You buy an item covered by the Program from a qualifying Merchant, and the Merchant fails to remedy any of the eligible problems listed in this section, Google will assist You in resolving the problem and/or provide You a full refund, equal to the original item price plus shipping and tax, subject to the refund limitations and processes described in these terms. Please consult the Program help center for more information on how Google protects purchases covered by the Program and other Program policies. Eligible problems include each of the following:
•You fail to receive the correct item
•Your item is not in the promised condition
•You are billed an incorrect amount
•Your item is not shipped in a timely manner
•The Merchant does not honor their return policies

For the avoidance of doubt, protection offered by Google as part of the Program is not:
A protection against identity theft or credit card theft — Your protection is limited to the item You purchased as described above.

(Perhaps that should be called "The Rakuten Clause".)

Google, you're a great company but you gave this service the WRONG NAME. It should have been called "GOOGLE PURCHASE PROTECTION" and not "Google Trusted Store". You're insuring the purchase and NOT the entire interaction with the store.
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Another side note: "SlickDeals"
THANK YOU SLICKDEALS FOR BEING THE ONLY DEALS SITE WHO IS ALLOWING THIS SIGNIFICANT CUSTOMER SERVICE ISSUE TO BE TALLIED. Most SlickDeals Users still won't become aware of it until it's too late, because it appears on the 2nd or 3rd page of a search of "Rakuten". I guess that's an ongoing win for Rakuten's Buy.com.
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