Is there any reason this stuff is so expensive? Not bashing at all, just curious.
Diageo spends millions and millions marketing it as "the" premium whisky. It's decent, but for $100+ there are dozens of better options out there. Mainly JWB is what people get who want to buy a "nice" bottle of something for someone as a gift. There aren't that many experienced whisky drinkers who buy it for themselves...no point in spending that kind of money when the bottle is half full of grain alcohol.
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