Shipping is $7.97, and they charge sales tax.
Retails for $144. I've seen it for $100, but that was with a purchase of a machine at the same time. I was able to order for $50 without buying a machine.
Probably good for today only because it looks like its part of their "Today's Special Value" (TSV).
The TSV is a Vitamix 6000 for $429. New model, but no variable speed control, so looks lukewarm. This page explains it . Reconditioned machines from Vitamix look like a better deal.
Availability now states "Waitlist availability only"
When adding to cart you receive the prompt "The item you are ordering is available on waitlist only. If the item comes back in stock within the next 45 days, would you like it automatically shipped? If you check "yes," billing to your credit card will take place at the time of shipment."