It looks like the price increase for Amazon Prime was more imminent than the retailer let on. Amazon recently announced that it will be increasing the fees for Prime to $99/year for general subscriptions and $49/year for Amazon Students. The original fees were $79/year and $39/year respectively.
The price increase doesn't take effect until April 17, 2014 , meaning if you are able to renew your subscription before that date, you can lock in the current rate of $79/year.
We recently asked Slickdealers if they would pay for Prime given any price increases, and an overwhelming 86% of respondents said that they wouldn't renew their subscriptions. Several mentioned that they would consider renewing for a $20 increase but not a $40 increase. Others mentioned that they might consider paying a higher rate if Amazon announced new services and features in conjunction with a price increase.
As of today, no new services or features have been announced along with the price increase.
Thanks to eagle-eyed Slickdealer Mooshe for tipping us off on our hot deals thread.
Now that Amazon has officially raised its price for Prime, will you be renewing?
UPDATE: Slickdealer orick cleverly pointed out the following workaround to locking in the $79 rate even if you're scheduled to renew after the April 17, 2014 date:
- Look up your prime expiration date.
- Purchase a Prime gift membership here and have it send to your own email address after your membership is expected to expire.
- Place your order.
- Turn off your Prime subscription auto-renew.
- On or after the date your Prime expires, you should receive an email from Amazon with a year of Prime membership.