Game begins at 12:00:00 a.m. (midnight) Central Time ("CT") on October 13, 2014 and ends at 11:59:59 p.m. CT on December 31, 2014 ("Game Period"). The computer of Sponsor's Web master is the official time-keeping device of the Game.
ELIGIBILITY: The Game is open only to legal residents of any of the 50 United States or District of Columbia, who are 13 years of age or older at the time of participation.
TWO (2) WAYS TO PLAY:
(a) Mobile Phone/Tablet: During the Game Period, purchase any specially-marked Frito-Lay Classic Mix or Flavor Mix variety pack (while supplies last). Use your smart phone or other web-enabled device with data plan to download the free Blippar application ("App") from the Apple App Store (IOS Download: http://itunes.apple.co
(b) Call Toll-Free: To play without making a purchase, call toll-free 1-866-861-4528 and follow the automated instructions to play for a chance to win a prize (also a "Play"). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are a winner of a prize, you will hear a voice message indicating that you have won (subject to verification). The message will also provide next steps to claim your prize. If you are not a winner of a prize, you will hear a voice message indicating that you did not win a prize.
Limit one (1) Play per day per person/email address/phone number, regardless of method of playing. A "day" is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. CT and ending at the following 11:59:59 p.m. CT.
PRIZE DETAILS/ODDS: Prizes (7,680; one  awarded for every fifteen  minutes of the Game Period): One (1) Skylanders® High Five character. Approximate Retail Value ("ARV"): $9.99 each. Winners must accept prize as stated by Sponsor or prize will be forfeited and awarded to an alternate potential winner. Odds of winning depend on the number of eligible Plays received and the time in which they are received. Total ARV of all prizes is $76,723.20. Limit four (4) Skylanders® High Five character prizes per person/household.