Ever do something you immediately regretted? Wish you could take back those words you just blurted out? Keep on wishing. Odds are against you. Eventually, almost everyone will get their 15 seconds of notoriety. So expect the worst and get prepared for it. You'll suffer less.
About the Author
Roger Gillott's first career was as a journalist. During a dozen years at The Associated Press, he created and ran its West Coast business, economics and labor relations news operation. For the next 25, he's been engaged in strategic communications at Occidental Petroleum Corporation and as a Crisis & Reputation Management consultant. He's handled criminal and civil investigations and litigation, major management changes, financial turmoil and restructuring, extensive mergers & acquisitions, environmental issues, industrial accidents and public disclosure. He is President of GILLOTT COMMUNICATIONS LLC, a Crisis & Reputation Management firm.