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Activision Buys Candy Crush Maker for $5.9 Billion

Metric 4,421 521 November 4, 2015 at 08:01 AM in News (2)
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http://www.wired.com/2015/11/acti...9-billion/

How is candy crush worth so much? Disney got the soul of George Lucas for only $4b.

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Joined May 2009
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#2
Lucas didn't have millions of people paying him every single day to watch Star Wars.

That said, I find that game boring and I don't understand how it is popular.
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Schrödinger's Frog
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#3
Seems a bit late, I used to hear people talking about Candy Crush, but it's been some time since then.
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Lord Of The G-Strings
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#4
Quote from Pedantyc View Post :
Lucas didn't have millions of people paying him every single day to watch Star Wars.

That said, I find that game boring and I don't understand how it is popular.
EDIT - I guess it maybe does! (well $500k per day) $569m profit last year ($375m none candy crush profit) - the whole mobile market is only worth $30b a year - Disney will make $30b this year off star wars.

Just funny what somethings people value things at - and whats after candy crush? surely mobile device saturation will arrive.
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Last edited by Metric November 4, 2015 at 08:35 AM
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#5
Quote from Metric View Post :
EDIT - I guess it maybe does! (well $500k per day) $569m profit last year ($375m none candy crush profit) - the whole mobile market is only worth $30b a year - Disney will make $30b this year off star wars.

Just funny what somethings people value things at - and whats after candy crush? surely mobile device saturation will arrive.
I keep hearing claims that it has arrived already. On average, people download less than 1 app per month. Yet, somehow makers like King make massive piles of money.

I think most of the mobile money comes through microtransactions rather than app purchases though.
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Jack's Lack of Surprise
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#6
Quote from Metric View Post :
EDIT - I guess it maybe does! (well $500k per day) $569m profit last year ($375m none candy crush profit) - the whole mobile market is only worth $30b a year - Disney will make $30b this year off star wars.

Just funny what somethings people value things at - and whats after candy crush? surely mobile device saturation will arrive.
Quote from Pedantyc View Post :
I keep hearing claims that it has arrived already. On average, people download less than 1 app per month. Yet, somehow makers like King make massive piles of money.

I think most of the mobile money comes through microtransactions rather than app purchases though.
I think lots of people see it this way: I got the game for free, I can afford to spend a few bucks on it here and there to get further in the game. That few bucks ends up being a push of a button and before they know it, they're putting 25-30 bucks a month into a "free" game.

I can honestly say I've never spent a dime on a mobile game though.
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Quote from WaltonsMountain View Post :
I think you should mark it as such if you want an intellgient debate
Quote from Curtieson View Post :
And we are all inteligant here...
#7
Isn't this a puzzle game? People spend money to bypass puzzle levels in a puzzle game... yet wouldn't logic dictate that the next puzzle level will be harder? Humans aren't so smart.
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Joined Jun 2008
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#8
Still - its 12 times earnings for it - just blows my mind that lucas(arts/film/ILM/merch/etc) was only $4b - Disney got a bargain.
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#9
Quote from Metric View Post :
EDIT - I guess it maybe does! (well $500k per day) $569m profit last year ($375m none candy crush profit) - the whole mobile market is only worth $30b a year - Disney will make $30b this year off star wars.

Just funny what somethings people value things at - and whats after candy crush? surely mobile device saturation will arrive.
disney isn't going to make 30b off star wars this year. their annual revenue isn't even 50b. and 15b alone is from park revenue. and the majority of people that go to the park go for disney not lucas. it isn;t like universal where they opened a massive expansion for harry potter.

Quote from Metric View Post :
Still - its 12 times earnings for it - just blows my mind that lucas(arts/film/ILM/merch/etc) was only $4b - Disney got a bargain.
i think they paid too much for the company. angry bird almost sold for 2b back in the day. and it's a good thing it fell through, they haven't had another big hit. didn't minecraft sell for 1b? and there are no micro-transactions in that.

i also think there is a huge difference between a shitty app and a movie. a game you play daily is basically an addiction. and it is a low cost/high margin revenue stream.

as far as star wars, you run the risk of the movies flopping too. not to mention putting out 100-200m in cash to make/advertise the movie.
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so i spent time making a signature. only to realize that you couldn't put an image in the signature. please enjoy the link to my signature, assuming it works.

http://imgur.com/FtBghZ2
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#10
Quote from dayv View Post :
disney isn't going to make 30b off star wars this year. their annual revenue isn't even 50b. and 15b alone is from park revenue. and the majority of people that go to the park go for disney not lucas. it isn;t like universal where they opened a massive expansion for harry potter.



i think they paid too much for the company. angry bird almost sold for 2b back in the day. and it's a good thing it fell through, they haven't had another big hit. didn't minecraft sell for 1b? and there are no micro-transactions in that.

i also think there is a huge difference between a shitty app and a movie. a game you play daily is basically an addiction. and it is a low cost/high margin revenue stream.

as far as star wars, you run the risk of the movies flopping too. not to mention putting out 100-200m in cash to make/advertise the movie.

That last point is a big one. Movies take a huge risk every time they release. King on the other hand stole Candy Crush from some guy and it cost them nearly nothing to slightly alter it. Great risk/reward system there.
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Joined Mar 2009
Schrödinger's Frog
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#11
Quote from SkeezaPleez View Post :
I think lots of people see it this way: I got the game for free, I can afford to spend a few bucks on it here and there to get further in the game. That few bucks ends up being a push of a button and before they know it, they're putting 25-30 bucks a month into a "free" game.

I can honestly say I've never spent a dime on a mobile game though.
Buy some Canada bucks, eh pal?
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Jack's Lack of Surprise
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#12
Quote from Frogstar View Post :
Buy some Canada bucks, eh pal?
I don't get it Dontknow
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Schrödinger's Frog
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#13
Quote from SkeezaPleez View Post :
I don't get it Dontknow
South Park, "Freemium Isn't Free".
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Joined Feb 2009
Jack's Lack of Surprise
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#14
Quote from Frogstar View Post :
South Park, "Freemium Isn't Free".
I don't watch it.
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Schrödinger's Frog
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#15
I forgive you.
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