Whole Foods buy $500+ Gift Card, get extra 10% B&M
Buy $500 or more in Whole Foods gift cards, get an additional gift card worth 10% of your purchase. 12/21/2015 - 12/27/2015.
saw it in NYC location at customer service. dunno if it's nation wide or not. but seems to be B&M only.
I understand Whole Foods may not do it for some people, but this may be handy if you or your loved ones are going to shop there anyway