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Redesigned Deal Alerts Management Page A/B Test Launch

yuugotserved 68,156 134,208 February 1, 2016 at 03:45 PM
Hi Slickdealers,

We just launched an A/B test for our redesigned Deal Alerts page on our Redesign site.

The goal with the new design is to make the Deal Alert creation and management more intuitive and user-friendly for people who are less familiar with how Deal Alerts work, while retaining the flexibility and existing feature set for power users.

We've consolidated the input fields for keywords, categories, stores and brands into a single text box at the top of the page so that users can create sophisticated alerts without having to remember which of those types of meta data their term belongs in. This field also features auto-suggest which asynchronously searches category, store, and brand tags to make it even easier for a user to match it to something in our system. The other new-user focused functionality we've included is the Top User-Created Deal Alerts section. This allows a user the option to create an alert that we already know are popular and effective, with a single click.

For those who are in the test, please try it out and provide us with feedback/comments/suggestions during this beta period.

Thanks!

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#2
Quote from yuugotserved View Post :
Hi Slickdealers,

We just launched an A/B test for our redesigned Deal Alerts page on our Redesign site.

We've consolidated the input fields for keywords, categories, stores and brands into a single text box at the top of the page so that users can create sophisticated alerts without having to remember which of those types of meta data their term belongs in. This field also features auto-suggest which asynchronously searches category, store, and brand tags to make it even easier for a user to match it to something in our system.


Some observations from a quick-spin through:


- Like the simplified visuals, but that is a loooooot of blank grey space between the Deal Alert title and the 3 buttons on the right. Just a lot of dead space and a little too minimalist. But what could you incorporate into this space? Funny you should ask...


- Disappointed to see no clear, easy way for someone to set Deal Alert with And/Or function, exclusions or Title only search. Learning these changed how I use Deal Alerts, but most people don't know how to use it. How about using that grey blank space to provide one or more of the following:


1. Text entry field titled "Exclude" - whatever user types in here serves same function as -exclude code


2. Checkbox for "Search Title only" - simplified version of @Title that will meet the needs of 90% of SD users


3. Text entry field for "OR" - this is a little trickier, but could be clarified by giving one example in field title (e.g. "Tablet Samsung | Dell"). Could even be separate fields for each OR value if you have enough space



Quote from yuugotserved View Post :
The other new-user focused functionality we've included is the Top User-Created Deal Alerts section. This allows a user the option to create an alert that we already know are popular and effective, with a single click.



Realize I might not be your target audience, but did not find this new functionality of much use.


- "Top User Created" lists are too simplistic to be of use with single word keywords


- Amusingly, it looks like it's capturing Deal Alerts created by entering the daily contests. For instance, as of this morning, the top Deal Alerts include Macy's and Canon. While my wife loves Macy's, I highly doubt it organically is one of the top Deal Alerts on this site!


- If you are determined to keep it, burying it at the bottom of the page with the exact same formatting as the regular Deal Alerts does this section no favors. Even a different shading color and a brief header description would help it stand out


Would be interested to hear what others say (including some newer SD members), but I vote to dump this section and save some real estate


Hope this helps
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Quote from megakimcheelove View Post :


Some observations from a quick-spin through:


- Like the simplified visuals, but that is a loooooot of blank grey space between the Deal Alert title and the 3 buttons on the right. Just a lot of dead space and a little too minimalist. But what could you incorporate into this space? Funny you should ask...


- Disappointed to see no clear, easy way for someone to set Deal Alert with And/Or function, exclusions or Title only search. Learning these changed how I use Deal Alerts, but most people don't know how to use it. How about using that grey blank space to provide one or more of the following:


1. Text entry field titled "Exclude" - whatever user types in here serves same function as -exclude code


2. Checkbox for "Search Title only" - simplified version of @Title that will meet the needs of 90% of SD users


3. Text entry field for "OR" - this is a little trickier, but could be clarified by giving one example in field title (e.g. "Tablet Samsung | Dell"). Could even be separate fields for each OR value if you have enough space






Realize I might not be your target audience, but did not find this new functionality of much use.


- "Top User Created" lists are too simplistic to be of use with single word keywords


- Amusingly, it looks like it's capturing Deal Alerts created by entering the daily contests. For instance, as of this morning, the top Deal Alerts include Macy's and Canon. While my wife loves Macy's, I highly doubt it organically is one of the top Deal Alerts on this site!


- If you are determined to keep it, burying it at the bottom of the page with the exact same formatting as the regular Deal Alerts does this section no favors. Even a different shading color and a brief header description would help it stand out


Would be interested to hear what others say (including some newer SD members), but I vote to dump this section and save some real estate


Hope this helps
Thanks so much for the feedback!

The Top User Created Deal Alerts list is geared towards users who are not as familiar with the Deal Alerts system but would like have one setup so we decided to try this one-click method.

We'll review the rest of your feedback with the team. Thanks again.
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