Forum Thread

Prices displayed in Sears sidebar ad never accurate

ManUpOrShutUp 4,127 861 May 3, 2016 at 11:55 PM
As above, the prices displayed in the Sears sidebar ad are never accurate. For example, the 2 items in the attached ad show prices of $20.69 and $10.25; actual prices are $22.99 and $11.99. As I have been monitoring the prices of both of these items, I can tell you they have not been that price at any time within the last 5 days, which means the prices being displayed in the ads are at least 6 days old.

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Joined Aug 2004
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#2
Quote from ManUpOrShutUp View Post :
As above, the prices displayed in the Sears sidebar ad are never accurate. For example, the 2 items in the attached ad show prices of $20.69 and $10.25; actual prices are $22.99 and $11.99. As I have been monitoring the prices of both of these items, I can tell you they have not been that price at any time within the last 5 days, which means the prices being displayed in the ads are at least 6 days old.
Thanks for reporting this, but these are actually banner ads served through a third party. The content of these ads are not controlled by Slickdeals.
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#3
Quote from bryantq View Post :
Thanks for reporting this, but these are actually banner ads served through a third party. The content of these ads are not controlled by Slickdeals.
I realize that, but SD controls whether those banner ads display on SD and is therefore partially responsible for their content. The National Advertising Division (NAD) has previously ruled that websites displaying 3rd party ads can be held liable for the content of 3rd party ads.
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#4
Quote from ManUpOrShutUp View Post :
I realize that, but SD controls whether those banner ads display on SD and is therefore partially responsible for their content. The National Advertising Division (NAD) has previously ruled that websites displaying 3rd party ads can be held liable for the content of 3rd party ads.
Unfortunately, there is little to nothing we can do about those ads because these advertisers bid on ad space on slickdeals and it is an automated process as long as they follow guidelines such as no popups or sound etc, and Google does have a review process for their ads, but honestly Google doesnt know what the right pricing should be, and neither does Slickdeals.

Furthermore, the National Advertising Division is not any sort of official regulatory agency or even remotely in control of these things, nor do they have any oversight on those issues - however I looked into it, and the FTC has said that advertisers can be responsible for the content they advertise on third parties. In this case, that could mean that Sears is responsible for the content they advertise on Slickdeals.


Trust me, I would love for third parties to be held to a higher standard, but they aren't, we cant even get Google to completely stop malicious ads from coming through which is a huge issue in the industry. We are working every day to stop/report bad ads from making it through to Slickdeals (ranging from malware to your example).

The best bet is to try and confront sears and ask them (if they are the ones who even produced that ad) to fix their ad.
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Last edited by bryantq May 4, 2016 at 05:41 PM
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