Coca-Cola Rise Up– Essence Fest Sweepstakes - 5/31/16
Limit: 1 Sweepstakes entry and 1 Instant Win Game play per person per day
Coca-Cola Rise Up– Essence Fest Sweepstakes Program
Official Rules NO PURCHASE REQUIRED TO ENTER OR WIN.
TEXT MESSAGING IS NOT REQUIRED FOR ENTRY.
EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED
IN YOUR RATE PLAN. MESSAGE AND DATA RATES MAY APPLY.
I F Y O U E N T E R V I A T E X T M E S S AG I N G , THAT YOU ARE PROVIDING SPONSOR AND
ADMINISTRATOR EXPRESS,WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 8
TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY.
TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS.CONSENT IS NOT REQUIRED TO
BUY GOODS AND SERVICES.
Eligibility: The Coca-Cola Rise Up –Essence Fest Sweepstakes Program
(the “Promotion”) is open only to legal residents of the 50 United States (or the District of Columbia)who are 18 years of age or older at
the time of entry. The Instant Win Game Prizes will be divided amongst 23 separate regions (each a "Region"), based on zip code, as
Note: If your home ZIP code is not listed, you will be in the Catchall Region. See Section 8
(b) for the regional allocation of Instant Win Game Prizes.
Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, McDonald's USA, LLC ("McDonald's"), Essence
Communications Inc., HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates, agents and those prize providers and
agencies that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse,
parents, siblings, and children) and household members of each such person are not eligible. The Promotion is subject to all applicable
federal, state, and local laws and regulations and is void where prohibited by law. The Promotion consists of an Instant Win game
(the “Instant Win Game”) and a Sweepstakes (the “Sweepstakes”).
The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.Administrator:
HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Agreement to Official Rules:
By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and
Administrator, which are final and binding in all matters related to the Promotion.
4. Promotion Period:
The Promotion begins at 12:00 a.m. Eastern Time("ET"),
April 25, 2016 and ends at 11:59 p.m. ET, May 31, 2016 (the "Promotion Period").
Administrator’s computer is the official time-keeping device for this Promotion.
5. How to Enter:There are 2 ways to enter:
a. Text-Messaging Entry:
During the Promotion Period,
purchase a 30 oz. Coca-Cola beverage at a participating McDonald's. Look for a keyword on the outside of the cup (your "Cup
Keyword"). After you have your cup, using a two-way text-messaging capable device (each a "Device"), text your
Cup Keyword to the short code 26739.
You may also input a free Alternate Keyword that you obtained via the method in 5 (b) below. Then, input the requested information to confirm
your date of birth and then your ZIP code. If you are eligible,
the Sponsor will text you a unique URL to the Promotion that will direct you to the mobile-optimized site. There, you will receive
1 Instant Win Game play and 1 entry into the Sweepstakes.
If you wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like more information.
Send questions to firstname.lastname@example.org. By texting your Keyword (either your Cup Keyword or the Alternate Keyword)
to 26739, you agree that you are providing Sponsor and Administrator express,written consent for you to
receive up to 8 text messages using automated technology in
response to your entry related to the
Coca-Cola Rise Up –Essence Fest Sweepstakes Program.
If you are a potential winner of an Instant Win Game prize,
you will be notified via text message,
which will contain detailed prize claim instructions.
Message and data rates may apply.Check your owner’s manual for specific text-
messaging instructions. Text messaging may not be available
through all wireless carriers. Supported carriers include AT&T™, T-Mobile, Verizon Wireless, U.S.
Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket,
and Metro PCS. Consent is not
required to buy goods and services. Your participation in the Promotion is subject to the
which can be viewed by visiting http://www.helloworld.
Free Online Entry: To enter without text messaging or making a qualifying purchase, during the
Promotion Period, visit www.coca-cola.com/riseup and follow the links and instructions to
input your phone number, then, complete and submit the registration form, including providing a valid email
address and your ZIP code. Then, follow the links and instructions to get a free keyword (the
which you can then input in the applicable location on the site. (If you have
already made a purchase and would prefer to use the Keyword found on your cup, follow the links and instructions to input your Cup Keyword.) Once
your Keyword (either your Cup Keyword or the Alternate Keyword)is validated,
you will receive 1 Instant Win Game play and 1 entry into the Sweepstakes.You will be instantly notified if you are a potential winner of
1 of the Instant Win
Game prizes.The Instant Win Game is not compatible with systems using Opera Web Browsers.
Limit: 1 Sweepstakes entry and 1 Instant Win Game play per person per day, during the Promotion Period, regardless of method or combination
of methods of entry.Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain
more than the stated number of entries/plays by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant’s
entries/plays and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar
entry/play methods or agents (including, but not limited to, sweepstakes entry services) will void all
entries/plays by that entrant. In the event of a dispute as to any entry/play, the authorized account holder of the email address or Device used to
enter/play will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access
provider, online service provider or other organization responsible for assigning email addresses for the do
main associated with the submitted address. Otherwise, the "authorized account holder"
of a Device is the natural person in whose name the Device has been issued and the services are
billed. Potential winners may be required to show proof of being authorized account holders.
ALL POTENTIAL INSTANT WIN GAME WINNERS AND SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION BY
SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE
FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION.AN ENTRANT IS
NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR
SWEEPSTAKES SHOULD SO INDICATE OR EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE
OR SHE WON, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL
INSTANT WIN GAME WINNER AND/OR POTENTIAL SWEEPSTAKES WINNER
HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.
SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU
OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE INSTANT WIN
GAME SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID,
AND WILL NOT BE HONORED.
For the Instant Win Game: There will be 1,311
random, computer-generated winning times during the Promotion Period,
1 for each of the Instant
Win Prizes listed below. The Instant Win Game Prizes will be allocated by
Region, as outlined in Section 8
If you are the first player to play the Promotion at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated.
For the Sweepstakes: Administrator will randomly select the potential Sweepstakes winner on or around
June 1, 2016 from all eligible entries received. The potential Sweepstakes Grand Prize winner will be notified thereafter.
For All Potential Winners:
Any potential winner who entered via text messaging will be notified by phone and/or text message at the phone number of the
Device used to enter the Promotion. Any potential winner who entered online will be notified by email or phone.
Potential winners of any prize valued at less than $600 must visit the specified website within 5 days of receiving the win notification to
complete an online prize fulfillment form. The potential Sweepstakes Grand Prizewinner (or parent/legal guardian if winner is a minor in his/her state
of residence) will be required to sign and return to Administrator, within
24 hours of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release ("Declaration") in order to claim
his/her prize and to fulfill any such other requirements as determined by Administrator.Each Instant Win Game
First Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator,
within 5 days of the date notice or attempted notice is sent, a Declaration in order to claim his/her prize and to fulfill any such
other requirements as determined by Administrator.If any potential winner cannot be contacted,
fails to complete the online fulfillment form (applicable to winners of prizes valued under $600 only),
or fails to sign and return the Declaration (when applicable) within the required time period, or if prize is returned as un deliverable, he/she forfeits the prize. In the event that a potential winner of a prize valued at more than $25 is disqualified for any reason, Administrator will award the
applicable prize to an alternate winner in a random drawing from among all remaining eligible
entries for the applicable Region, up to 3 alternates. If the alternate potential winners are
disqualified, the applicable prize will not be awarded. Unclaimed prizes valued at or under $25 will go un-awarded.
Instant Win Game Prizes will be fulfilled approximately 8 to 10 weeks after the
conclusion of the Promotion.
1SWEEPSTAKES GRAND PRIZE:
A trip for 4 people to the 2016 Essence®Festival in
New Orleans, LA scheduled for June 30–July 3, 2016(the “Festival”). Trip package consists of round trip, coach-class air transportation for
4 from a major airport near winner’s home (determined by Sponsor in its sole discretion); 4 nights' accommodations at
Sponsor's choice of hotel (single room, quad occupancy or double room, double
occupancy); round trip transportation between airport and hotel New Orleans, LA; 4 tickets to the Festival (seat locations to be determined by
Sponsor in its sole discretion); a $1,000 gift card that may be used for spending money, terms and conditions apply; and travel
agent services. Travel must take place on the dates specified by Sponsor and surrounding
the Festival or winner will forfeit the prize. Winner and guest must travel on same itinerary.
Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole
discretion. No refund or compensation will be made in the event of the cancellation or
delay of any flight. Travel is subject to the terms and conditions set forth in these Official
Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the
passenger ticket contract. If trip destination is less than 250 miles from the winner's
residence, winner will be provided $200 in spending money for driving expenses in lieu
of air transportation. Sponsor is not responsible if Festival or any scheduled event is delayed,
postponed or cancelled for any reason and winner will not be reimbursed for tickets.
Tickets may be subject to issuer’s standard rain-
check policies and procedures. All
expenses, travel, and other costs not expressly stated in the package description above
are the sole responsibility of winner. If winner is a minor (as determined by his/her state of
residence), one of winner's guests must be winner's parent/legal guardian. If a guest
of the winner is a minor (as determined by his/her state of residence), winner or another of
winner's guests must be that minor’s parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companions must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions
and limitations may apply.
Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions
and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on days of Festival. Approximate Retail Value (“ARV”):
$6,000. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination.
Winner will not receive difference between actual and approximate retail value. The odds of winning the Sweepstakes Prize depend on the number of eligible entries received
during the Promotion Period.
b. Instant Win Game Prizes:
FIRST PRIZES(1 per Region):
$1,000 check. ARV: $1,000.
23 SECOND PRIZES(1 per Region):
A pair of headphones. ARV: $
23 THIRD PRIZES(1 per Region):
A mini camera. ARV: $80.
230 FOURTH PRIZES(10 per Region):
A notebook. ARV: $10.
920 FIFTH PRIZES (40 per Region): An
Essence Magazine digital code that can redeemed for online for a one-time complimentary 6-month digital subscription to ESSENCE®
magazine. Only one subscription will be given to each winner. If winner is already a digital subscriber to ESSENCE® magazine, then the complimentary 6
months will be added to the end of his or her subscription term. Each winner will be given a unique digital code in order to access the 6-month digital
subscription. The digital code can only be used once and only to redeem the 6-month digital subscription. Essence reserves the right to de-
activate any and all codes for suspicion of fraud or for any other reason. The 6 month subscription will start on the day the consumer goes
to the URL provided to claim the prize.
Sponsor and Administrator are not responsible for complaints or issues regarding codes
(claims that code is invalid, insufficient, etc.) and winner should address any such issues
with the issuer of the code.
SIXTH PRIZES (4 per Region):
$5 Arch Card®, terms and conditions apply. ARV: $5.
The odds of winning an Instant Win Game prize depend on the number of prizes available
for the applicable Region divided by the number of eligible Instant Win Game plays for the applicable
Region. For Electronic Prizes: The actual value of electronic prizes is subject to price fluctuations in the
consumer marketplace based on, among other things, any gap in time between the date the ARV
is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed.
For All Prizes:
All prize details determined by Sponsor in its sole discretion. No substitution, exchange or transfer of prize by
any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value.Winners are
responsible for all taxes and fees associated with prize receipt and/or use.
Limit: 1 Sweepstakes Prize and 1 Instant Win Game Prize per person.