Cheapest it has ever been according to a certain website. I bought this at $100 and it's a really good TENS device. Not sure how the EMS part is different because it feels the same. The only bad part are the pads that don't stick after a couple of uses. I "lightly" rinsed them with water but it still didn't help that much. You do get some free pads if you give a review on Amazon.
I bought a different one before this and I had to max the settings so I could feel the pulses, but I don't have to crank this one all the way to feel it.