30% off on all regularly priced styles (few exceptions, such as Canvas and Lands' End Sport).
At checkout use:
Promotion code: FRESH PIN: 2705
Valid thru midnight (Central time) September 6, 2016.
While a couple of places the announcement says "styles", in the fine print it uses the word "merchandise". So it is not just wearables.
Also valid over the phone and in store.