5x points on department store purchases * $300
8x points for JCPenney through Ultimate Rewards (http://ultimaterewards
EDIT: If you just got the CSR bonus and are planning on using those points for a nice trip next year, this is a great way to build onto those through the holiday season. Plus, you can redeem through the CSR portal and get a much higher percentage value. So 4,000 points at cash value is $40 but if you transfer to a travel partner at 2.1 cents per points you're looking at closer to $80 in travel from a $300 purchase.