I am just not in the market for tickets right now.
I guess AMEX is trying to be competitive with the Chase Reserve card
Now when you use Membership Rewards® Pay with Points through American Express Travel, there are two ways to get 50% of the points back.1
1. Book any First or Business Class flight on any airline
2. Book any class flight on your Spirit Airlines, Southwest Airlines, or AirTran Airways.
That means if you redeem for a 100,000 point flight today, you'll get 50,000 of those points back.